DICK’S Sporting Goods Logo
The DICK’S Sporting Goods logo uses 3 primary colors. Its dominant color is Piney Lake (#006554, closest Pantone 336 C). DICK’S Sporting Goods operates in the E Commerce & Shopping industry.
- Color family
- teal
- Industry
- E Commerce & Shopping
- Brand popularity
- Top 1% of indexed brands
- Website
- dickssportinggoods.com
Design analysis
The DICK'S Sporting Goods logo is a pure wordmark set in a custom, heavyweight sans-serif. The letterforms are wide and tightly tracked, giving the mark a block-like solidity that reads clearly at distance on storefront fascia and race-day signage. The apostrophe is rendered as a thick, angled slash rather than a curly quote, creating a distinctive visual hook that breaks the horizontal rhythm and anchors the otherwise uniform weight. No icon or emblem accompanies the type; the brand relies entirely on the name's familiarity and the proprietary letter shapes to carry recognition. This approach works well in the sporting-goods category where competitors often combine abstract symbols with type, because the unadorned wordmark scales cleanly from a 16-pixel favicon to a 50-foot building sign without losing legibility or requiring a lock-up system.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette centers on #006554, a deep blue-green that sits between traditional hunter green and navy, differentiating the brand from the primary-red/royal-blue dominance of rivals like Academy and Big 5. The near-neutral light grays (#C7C8CA, #DCDDDE) appear only in subtle highlight or background roles, keeping the dark teal visually dominant while providing enough contrast for reversible applications on white, gray, or photographic backgrounds.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the DICK’S Sporting Goods logo, regardless of color or industry.
Brand web palette
Colors DICK’S Sporting Goods uses across its website — the broader brand system around the logo.
About DICK’S Sporting Goods
DICK'S Sporting Goods is a leading sporting goods retailer based in the United States. Founded in 1948 by Richard Dick Stack, the company initially operated under the name Dick's and focused on selling fishing equipment. Over the years, DICK'S Sporting Goods expanded its product offerings and became a one-stop destination for sporting and outdoor enthusiasts. The company is headquartered in Coraopolis, Pennsylvania, just outside Pittsburgh. The headquarters houses various departments and functions, including executive leadership, merchandising, marketing, finance, and operations. The location provides a central base for the company's operations and allows for effective management of its nationwide network of retail stores. DICK'S Sporting Goods offers a wide range of products and services catering to various sports and outdoor activities. Its product lineup includes apparel, footwear, equipment, and accessories for popular sports such as basketball, football, soccer, golf, tennis, and many others. The company also offers outdoor gear and accessories for activities like camping, hiking, hunting, and fishing. In terms of global operations, DICK'S Sporting Goods primarily focuses on the United States market, where it operates over 850 stores. The company has a significant market presence and is considered one of the largest sporting goods retailers in the country. DICK'S Sporting Goods has also made efforts to expand internationally through partnerships and collaborations with organizations such as Golf Galaxy, Field & Stream, True Runner, and Chelsea Collective. With its extensive retail network and diverse product portfolio, DICK'S Sporting Goods holds a strong market position. It competes with other major sporting goods retailers such as Academy Sports + Outdoors, Modell's Sporting Goods, and Big 5 Sporting Goods. However, the company has managed to maintain a competitive edge through its customer-centric approach, quality products, and in-store experiences. Over th
Questions about the DICK’S Sporting Goods logo
Has the DICK'S logo always been a wordmark without a symbol?
The brand has used a wordmark-only approach for decades; earlier versions employed a lighter, more condensed font but never introduced a permanent companion icon. The current heavyweight custom typeface was refined to strengthen visibility across digital and physical touchpoints.
Why does the apostrophe look like a slash instead of a standard curve?
The angled slash apostrophe is a deliberate customization that creates a unique silhouette and prevents the mark from reading as a generic typeset name. It also avoids legibility issues at small sizes where a curly apostrophe can close up or disappear.
What color is the DICK’S Sporting Goods logo?
The dominant color of the DICK’S Sporting Goods logo is Piney Lake (hex #006554). The closest Pantone match is 336 C.
How many colors does the DICK’S Sporting Goods logo have?
The DICK’S Sporting Goods logo uses 3 primary colors: #006554, #C7C8CA, #DCDDDE.
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The DICK’S Sporting Goods logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.