Lowe's Logo
The Lowe's logo uses 2 primary colors. Its dominant color is Abyssal Depths (#012169, closest Pantone 2756 C). Lowe's operates in the E Commerce & Shopping industry.
- Color family
- blue
- Industry
- E Commerce & Shopping
- Brand popularity
- Top 1% of indexed brands
- Website
- lowes.com
Design analysis
Lowe's uses a combination mark where a custom wordmark and a geometric house symbol share the same heavy, rounded sans-serif weight. The letterforms are wide and low-contrast, giving the name a stable, grounded presence that reads clearly on store fascia, truck sides, and mobile app icons alike. The distinctive feature is the negative-space house carved out of the capital "L": the vertical stroke becomes the roofline and the horizontal stroke the floor plate, so the symbol and the initial are one continuous shape. This fusion means the mark never needs a separate lockup; the icon is literally built into the typography, which simplifies application across hundreds of physical and digital touchpoints. At very small sizes — favicon or embroidered hat — the house cutout can close up, but the wordmark alone retains enough character to stay identifiable because the "L" retains its unique notched corner.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — 93% #012169 (a deep, near-black navy) and 7% white — mirrors the trust-and-authority coding common in big-box retail and financial services, but the saturation level pushes it toward industrial workwear rather than corporate sterility. That darkness lets the white negative-space house pop without a keyline, and it reproduces cleanly on everything from bright aisle signage to dark delivery trucks without needing a secondary outline color.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Lowe's logo, regardless of color or industry.
Brand web palette
Colors Lowe's uses across its website — the broader brand system around the logo.
About Lowe's
Lowe's Companies, Inc., commonly referred to as Lowe's, is a leading American home improvement retailer. The company was founded in 1946 in North Carolina by Lucius Smith Lowe and has since grown to become the second-largest home improvement retailer worldwide, behind its main competitor, The Home Depot. Lowe's is headquartered in Mooresville, North Carolina. Its headquarters complex, known as Lowe's Corporate Campus, spans a total area of 262 acres and houses various corporate offices, research and development facilities, and a conference center. This campus serves as the hub for Lowe's operations and decision-making processes. Lowe's primarily offers a wide range of products and services to help customers improve and maintain their homes. Its product categories include appliances, building materials, home decor, paint, tools, and outdoor equipment, among others. The company also provides installation services for products such as flooring, windows, and roofing, as well as a variety of project services to assist customers with home improvement projects. On a global scale, Lowe's operates numerous stores across the United States, Canada, and Mexico. Additionally, the company has expanded its presence internationally through its acquisition of RONA, a major Canadian home improvement retailer. This acquisition has enabled Lowe's to further solidify its position as a key player in the home improvement industry. In terms of market position, Lowe's has a significant market share in the United States. It operates over 2,200 stores across the country, employing hundreds of thousands of associates. However, it faces stiff competition from its main rival, The Home Depot, which currently holds the top spot in the home improvement retail sector. Lowe's has achieved various milestones and experienced notable events throughout its history. In recent years, the company focused on enhancing its e-commerce capabilities, investing in technology infrastructure, and expanding its onli
Questions about the Lowe's logo
Has Lowe's ever changed its logo significantly?
The core wordmark-and-house concept has remained stable since the 1990s. Minor kerning, weight, and blue-tone adjustments have occurred, but no full redesign or symbol replacement has been publicly documented.
Why does the logo use such a dark blue instead of a brighter home-improvement color?
The near-black navy conveys durability and professional-grade reliability, aligning with contractor and serious-DIY audiences. It also provides maximum contrast for the white negative-space house across varied store environments and vehicle liveries.
What color is the Lowe's logo?
The dominant color of the Lowe's logo is Abyssal Depths (hex #012169). The closest Pantone match is 2756 C.
How many colors does the Lowe's logo have?
The Lowe's logo uses 2 primary colors: #012169, #FFFFFF.
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The Lowe's logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.