Crazy Egg Logo
The Crazy Egg logo uses 2 primary colors. Its dominant color is Environmental Study (#8ABC00, closest Pantone 376 C). Crazy Egg operates in the Programming & Developer Software industry.
- Color family
- green
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- crazyegg.com
Design analysis
The mark is a combined logotype and symbol. The symbol is a simplified egg silhouette where the yolk is replaced by a cluster of circles in varying sizes - a direct visual metaphor for the heatmap data the product generates. The wordmark uses a rounded, geometric sans-serif in all lowercase, set in the same dark gray (#404040) as the egg outline. The construction is clean and modular; the egg's curve echoes the rounded terminals of the letterforms, creating visual harmony between symbol and type. At small sizes the symbol holds up because the heatmap cluster reads as a single bright shape before the individual dots resolve. The high contrast between the lime yolk (#8ABC00) and the dark outline ensures legibility in favicon and app-icon contexts. In the analytics-tool category, where many competitors default to blue dashboards or abstract charts, the egg metaphor makes the brand instantly explainable: you see the product's core output (click density) inside the brand mark itself.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette defies the SaaS default of corporate blue by pairing a near-black neutral (#404040) with an energetic lime green (#8ABC00). The dark gray grounds the mark in technical credibility while the lime - Pantone 376 C adjacent - signals growth, optimization, and the "go" of conversion improvement. Because the lime occupies the yolk/heatmap zone, the color carries semantic weight: it is the data, not just decoration.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Crazy Egg logo, regardless of color or industry.
Brand web palette
Colors Crazy Egg uses across its website — the broader brand system around the logo.
About Crazy Egg
Crazy Egg is a powerful tool that helps you take your website to the next level. With features like heatmaps, recordings, surveys, A/B testing, and more, you'll have a complete understanding of what's hot and what's not on your site. Over 300,000 websites already trust Crazy Egg to improve their online presence. One of the standout features of Crazy Egg is its heatmaps. These visual reports show you exactly where your visitors are clicking and scrolling, allowing you to optimize your website design with confidence. Additionally, individual session recordings give you a behind-the-scenes look at how users navigate your site, helping you identify and fix any pain points. Crazy Egg also allows you to gather direct feedback from your customers and visitors through surveys. Ask targeted questions and receive valuable insights in real-time to improve your products and features. With Crazy Egg, you can also measure the effectiveness of your website and track your business goals. Identify areas for optimization and increase conversion rates with ease. From CTAs to traffic analysis, Crazy Egg has all the tools you need to make your website better instantly. Start your 30-day free trial today and see the difference it can make for your business
Questions about the Crazy Egg logo
Why does the Crazy Egg logo use an egg with dots inside?
The egg is a namesake visual pun, while the dot cluster inside the yolk directly represents the click-density heatmaps that are the product's signature feature. The symbol literally shows what the software produces.
Has the Crazy Egg logo changed much over time?
The core egg-with-heatmap-yolk concept has remained consistent since the company's early years, though the wordmark has been refined from a softer script to the current geometric lowercase sans-serif for better screen legibility and modern SaaS alignment.
What color is the Crazy Egg logo?
The dominant color of the Crazy Egg logo is Environmental Study (hex #8ABC00). The closest Pantone match is 376 C.
How many colors does the Crazy Egg logo have?
The Crazy Egg logo uses 2 primary colors: #404040, #8ABC00.
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The Crazy Egg logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.