BuzzFeed Logo
The BuzzFeed logo uses 2 primary colors. Its dominant color is Red Rampage (#EE3322, closest Pantone Bright Red C). BuzzFeed operates in the Computers Electronics & Technology industry.
- Color family
- red
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 12% of indexed brands
- Website
- buzzfeed.com
Design analysis
BuzzFeed uses a lowercase wordmark set in a custom rounded sans-serif typeface. The mark consists solely of the brand name — no symbol, monogram, or icon — relying on distinctive letterforms (notably the double 'z' and the rounded 'e' terminals) to carry recognition. The letters are tightly spaced with consistent stroke weight, creating a cohesive, approachable rhythm that reads clearly at favicon size and scales cleanly across mobile, desktop, and video watermarks. In an industry dominated by blue logos (Facebook, Twitter, LinkedIn) and abstract symbols, the pure typographic approach is a deliberate differentiator: it treats the brand name itself as the visual asset, reinforcing SEO and verbal recall every time the mark appears.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #EE3322 (Bright Red) covering roughly 8.5% of the mark against a white field — delivers maximum contrast on light backgrounds while avoiding the corporate blue cluster common in tech and media. The high-saturation red signals urgency, shareability, and youthful energy, aligning with viral-content mechanics. White space dominates (91.5%), keeping the mark breathable in crowded feeds and ensuring the red pops without vibrating against dark mode interfaces.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the BuzzFeed logo, regardless of color or industry.
Brand web palette
Colors BuzzFeed uses across its website — the broader brand system around the logo.
About BuzzFeed
BuzzFeed is a digital media company based in the United States that focuses on creating and distributing content across various platforms. It was founded in 2006 by Jonah Peretti and John S. Johnson III and is headquartered in New York City. BuzzFeed started as a viral lab in New York, focusing on experimenting with online content and tracking what goes viral. It quickly gained popularity with its listicles, quizzes, and articles that were specifically designed to be shared on social media platforms. Over time, BuzzFeed expanded its content to include news, entertainment, lifestyle, and investigative journalism. The company's headquarters are located in New York City, which serves as the main hub for its operations. However, BuzzFeed has offices in various cities across the United States, including Los Angeles, Chicago, and San Francisco, as well as international offices in London, Berlin, Sydney, and many others. BuzzFeed's main product is its website, which features a wide range of content across different categories. The company also operates numerous YouTube channels and has a strong presence on social media platforms such as Twitter, Facebook, and Instagram. BuzzFeed is known for its engaging and shareable content, which often includes articles, videos, quizzes, and interactive content. On a global scale, BuzzFeed has expanded its operations and established several noteworthy subsidiaries and partnerships. In 2015, BuzzFeed launched BuzzFeed France, its first non-English language website. It has also collaborated with various media and entertainment companies, including NBCUniversal and Warner Bros. In 2016, BuzzFeed entered the e-commerce market with the launch of BuzzFeed Product Labs, which focuses on creating and selling unique products. BuzzFeed has a strong market position and is widely recognized as a leading digital media company worldwide. It has a massive online following, with millions of visitors to its website and social media platforms daily. In t
Questions about the BuzzFeed logo
Has BuzzFeed's logo changed since launch?
The core lowercase wordmark has remained consistent since 2006, with only subtle optical refinements to letter spacing and curve tension. No major redesign or symbol addition has occurred.
Why is the BuzzFeed logo all lowercase?
Lowercase conveys approachability, informality, and a native-digital tone that matches the brand's listicle-and-quiz voice. It also improves legibility at small screen sizes where ascenders and descenders add recognition cues.
What color is the BuzzFeed logo?
The dominant color of the BuzzFeed logo is Red Rampage (hex #EE3322). The closest Pantone match is Bright Red C.
How many colors does the BuzzFeed logo have?
The BuzzFeed logo uses 2 primary colors: #EE3322, #FFFFFF.
More red logos see all →
More Computers Electronics & Technology logos see all →
The BuzzFeed logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.