Cloudinary Logo
The Cloudinary logo uses 1 primary color. Its dominant color is Flying Fish Blue (#3448C5, closest Pantone 2097 C). Cloudinary operates in the Computers Electronics & Technology industry.
- Color family
- blue
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 25% of indexed brands
- Website
- cloudinary.com
Design analysis
Cloudinary uses a combination mark pairing a geometric cloud symbol with a custom wordmark. The symbol is built from four overlapping rounded rectangles arranged in a classic cloud silhouette, with the leftmost shape forming the counter of the initial 'C' when the mark sits beside the logotype. The typeface is a low-contrast, rounded sans-serif with uniform stroke width and slightly squared terminals on 'l', 'n', and 'r', giving it a technical but approachable tone. The symbol and letterforms share the same corner radius, creating a cohesive system rather than two separate elements. At favicon size the cloud symbol remains legible because its four lobes reduce to a clear, asymmetric blob rather than a generic puff. The deep blue (#3448C5) provides enough contrast against white or light grey backgrounds to pass WCAG AA at 12 px, a practical necessity for a developer-facing brand that appears in documentation, terminal output, and browser tabs. Unlike many cloud-service logos that rely on gradients or multi-colour stacks, Cloudinary's flat, single-colour approach avoids reproduction issues in monochrome print, CLI ASCII renders, or single-colour swag.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The saturated #3448C5 sits between traditional corporate navy and the brighter cyan common in developer tools, signalling reliability without feeling legacy. In a sector crowded with gradient blues and teal accents, a single flat hue makes the mark instantly reproducible in CSS variables, CLI themes, and printed swag. The shade also carries enough red undertone to stay visible on dark-mode IDE backgrounds where pure cyan often vibrates, a subtle but practical advantage for a product developers stare at daily.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Cloudinary logo, regardless of color or industry.
Brand web palette
Colors Cloudinary uses across its website — the broader brand system around the logo.
About Cloudinary
Cloudinary is a leading brand that specializes in streamlining media management and enhancing user experience. They offer a wide range of products and services to automatically deliver optimized images and videos for every user. With their Image and Video Upload, Storage, Optimization, and CDN AI features, users can accelerate image editing and improve efficiency. Cloudinary provides a comprehensive platform for developers, offering programmable Media APIs to automate image and video lifecycles. Their AI-driven automation enables quick video API creation and delivery, saving valuable time. Additionally, Cloudinary's Generative AI and Machine Learning capabilities facilitate creative speed. For businesses, Cloudinary offers solutions tailored to specific needs such as Composable Architecture, Content Velocity, Customization, Headless DAM, Immersive Experiences, Omnichannel Performance Optimization, and Video Engagement. These solutions cater to industries like E-commerce, Media & Entertainment, Non-Profits, Retail, and Travel & Hospitality. Furthermore, Cloudinary offers a range of resources for developers, including demos, education, training, and a glossary. They also provide comprehensive support documentation and a knowledge base to assist users. Cloudinary is trusted by 1. 5 million developers and over 10,000 enterprise and hyper-growth companies, making it a reliable source for managing the entire image and video lifecycle. With their easy-to-use APIs, widgets, or user interface, users can store, transform, optimize, and deliver media assets seamlessly. Cloudinary's extensive feature set includes comprehensive API libraries, various SDKs for popular languages, and prebuilt widgets for enhanced functionality. Their platform also boasts full lifecycle management, automatic format conversions and compression, customization options, and powerful AI and Media Intelligence features. Whether it's improving engagement, revenue, or team efficiency, Cloudinary has soluti
Questions about the Cloudinary logo
Does Cloudinary's logo use a gradient or flat color?
The logo uses a single flat colour, #3448C5, with no gradients or shadows. This ensures consistent reproduction in code snippets, terminal themes, and single-colour merchandise where gradients would fail.
Can the cloud symbol be used without the wordmark?
Yes. The four-lobe cloud symbol functions as a standalone icon for favicons, app icons, and API documentation headers. It retains the same corner radius and blue colour, so it remains identifiable even at 16 × 16 pixels.
What color is the Cloudinary logo?
The dominant color of the Cloudinary logo is Flying Fish Blue (hex #3448C5). The closest Pantone match is 2097 C.
How many colors does the Cloudinary logo have?
The Cloudinary logo uses 1 primary color: #3448C5.
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The Cloudinary logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.