Reddit Logo
The Reddit logo uses 3 primary colors. Its dominant color is Inferno Orange (#FF4500, closest Pantone 1655 C). Reddit operates in the Programming & Developer Software industry.
- Color family
- orange
- Industry
- Programming & Developer Software
- Brand popularity
- Top 2% of indexed brands
- Website
- reddit.com
Design analysis
Reddit's primary mark is a character-based logo featuring "Snoo," a stylized alien mascot constructed from basic geometric shapes: a rounded square head, circular eyes, a small oval mouth, and two antenna stalks with circular tips. The mark relies on flat, solid fills with no gradients, strokes, or fine detail, making it highly legible at favicon sizes (16x16px) and scalable across merchandise, app icons, and billboards. The composition is symmetrical and centered, allowing it to sit comfortably in circular, square, or rectangular containers without optical adjustment. In the context of social platforms — where competitors like Twitter (bird), Facebook (f), and LinkedIn (in) use abstract letterforms or symbols — Reddit's choice of a personified character creates immediate emotional accessibility and brand differentiation, signaling community and personality over utility.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The dominant #FF4500 (Inferno Orange) is a high-saturation, warm hue that stands out against the cool blues dominating the tech and social media sector (Facebook, Twitter, LinkedIn, Discord). The measured accent #FFC49C provides a softer peach tone for subtle depth on the antenna tips and eye highlights, while #EDE3E9 serves as a near-white neutral for the eyes and teeth, ensuring contrast on dark backgrounds. This palette avoids the industry's default blue-trust signal, instead communicating energy, creativity, and approachability — aligning with Reddit's positioning as a platform for diverse, passionate communities rather than professional networking.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Reddit logo, regardless of color or industry.
Brand web palette
Colors Reddit uses across its website — the broader brand system around the logo.
About Reddit
Reddit is a platform that allows users to dive into anything, fostering a sense of community and connection. Whether you're looking for engaging discussions, informative articles, or entertaining content, Reddit has it all. With a wide range of topics, from gaming and sports to business and entertainment, there's something for everyone. Join lively conversations about popular games like Valheim, Genshin Impact, and Minecraft, or stay updated on the latest happenings in the sports world, including the NFL, NBA, and Premier League. Explore the business world with discussions on GameStop, Moderna, and Tesla, or delve into the world of cryptocurrencies like Cardano and Bitcoin. Reddit is not only a hub for information and entertainment, but it's also a platform for individuals to share their interests, ask thought-provoking questions, and connect with like-minded individuals. So, whether you're a gamer, sports enthusiast, business-minded individual, or an entertainment lover, Reddit is the place to be. Dive in and discover a world of endless possibilities
Questions about the Reddit logo
What is the name of Reddit's alien mascot?
The mascot is officially named Snoo, a play on "what's new." It was created by co-founder Alexis Ohanian in 2005 as a doodle while he was a student at the University of Virginia, and has remained the central brand character through multiple platform redesigns.
Why does Reddit use an alien instead of a wordmark or abstract symbol?
The alien character personifies the platform's core value: a place for "alien" or outside perspectives to find community. Unlike abstract marks that require learned association, a friendly character builds instant emotional connection and works across language barriers — critical for a global community platform with thousands of niche subreddits.
What color is the Reddit logo?
The dominant color of the Reddit logo is Inferno Orange (hex #FF4500). The closest Pantone match is 1655 C.
How many colors does the Reddit logo have?
The Reddit logo uses 3 primary colors: #FF4500, #FFC49C, #EDE3E9.
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The Reddit logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.