Українська правда ️ Logo
The Українська правда ️ logo uses 1 primary color. Its dominant color is Eerie Black (#1A1A1A, closest Pantone 419 C). Українська правда ️ operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 53% of indexed brands
- Website
- pravda.com.ua
Design analysis
The mark is a Cyrillic wordmark set in a bold, condensed grotesque sans-serif. The two words — УКРАЇНСЬКА ПРАВДА — stack in two lines of equal visual weight, with tight letter-spacing that creates a dense, rectangular block. The typeface features low contrast, squared curves, and uniform stroke width, giving it the utilitarian feel of newspaper mastheads from the late 20th century. This construction works well at small sizes: the heavy strokes resist filling in, the open counters in letters like А, П, and Д remain legible down to favicon scale, and the stacked format fits social-media avatars and app icons without reflow. In the competitive Ukrainian news landscape — where rivals often use serif mastheads or emblem-plus-wordmark combinations — the pure typographic block signals speed and digital-native clarity, though it sacrifices the immediate brand symbol that a standalone icon would provide.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black #1A1A1A functions as a neutral ink substitute, reinforcing the publication's newspaper heritage while ensuring maximum contrast on white or light backgrounds. In an industry where red and blue dominate competitor palettes, the achromatic choice avoids political colour associations and keeps the focus on content. It also renders cleanly in dark-mode interfaces and low-cost print reproductions.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Українська правда ️ logo, regardless of color or industry.
Brand web palette
Colors Українська правда ️ uses across its website — the broader brand system around the logo.
About Українська правда ️
Українська правда is a prominent brand that offers online news and information about Ukraine. Founded in 2000 by Georgiy Gongadze, Українська правда has established itself as a reliable source of news, covering various topics such as politics, economics, lifestyle, and European affairs. With a wide range of sections including forums, blogs, and historical truth, the brand strives to provide a comprehensive and diverse news experience to its readers. Additionally, Українська правда offers special projects and access to its exclusive club membership. The brand also takes pride in its support for the Ukrainian Armed Forces. By delivering timely and accurate news, Українська правда stands as a go-to platform for individuals seeking informative content on Ukraine
Questions about the Українська правда ️ logo
Does Ukrainska Pravda use a symbol or icon alongside the wordmark?
The primary logo is the stacked wordmark alone. The brand occasionally uses the initials "УП" as a compact avatar for app icons and social profiles, but this is a derivative mark, not a separate symbol in the core identity.
Has the logo changed since the site launched in 2000?
The wordmark has been refined over time — letter-spacing tightened, weight increased for screen legibility — but the fundamental stacked grotesque structure has remained consistent, preserving recognition across two decades.
What color is the Українська правда ️ logo?
The dominant color of the Українська правда ️ logo is Eerie Black (hex #1A1A1A). The closest Pantone match is 419 C.
How many colors does the Українська правда ️ logo have?
The Українська правда ️ logo uses 1 primary color: #1A1A1A.
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The Українська правда ️ logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.