Bazaarvoice Logo
The Bazaarvoice logo uses 1 primary color. Its dominant color is Ambassador Blue (#002855, closest Pantone 2768 C). Bazaarvoice operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- bazaarvoice.com
Design analysis
The Bazaarvoice logo is a custom wordmark built around a modified sans-serif typeface whose distinguishing feature is the capital "V" — its right stroke opens into a subtle speech-bubble counter, turning the letter into a visual shorthand for consumer voice. The mark relies entirely on typography; there is no separate icon, which keeps the asset lightweight and scalable. At favicon size the wordmark remains readable, though the bubble detail inside the V begins to fill in, so the company supplies a simplified V-only variant for the smallest applications. In the martech and retail-tech landscape, where competitors often pair abstract symbols with generic blues, the integrated letterform gives Bazaarvoice a proprietary mnemonic without adding visual complexity.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured color #002855 (Ambassador Blue) is a deep, low-luminance navy that projects authority and data-security trust — essential when brands hand over their review streams and shopper insights. It avoids the bright cyan gradients common in consumer apps, aligning instead with enterprise B2B SaaS conventions (Salesforce, Oracle, SAP) while its specific hue and saturation prevent it from feeling like default corporate blue. A near-monochrome palette also guarantees clean reproduction when the logo sits inside noisy retailer product-detail pages or syndication widgets where background control is minimal.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Bazaarvoice logo, regardless of color or industry.
Brand web palette
Colors Bazaarvoice uses across its website — the broader brand system around the logo.
About Bazaarvoice
Bazaarvoice is a leading brand that connects consumers to brands and retailers, enabling them to make confident purchasing decisions. Through their powerful shopping network, Bazaarvoice provides valuable data and content that helps businesses understand and delight consumers. From user-generated content to authentic reviews and visual content, Bazaarvoice offers a range of products and services to enhance the consumer journey. They provide platforms and tools to collect and activate content, drive conversion through ratings and reviews, amplify content through retail syndication and social media management, optimize strategy through actionable insights and reports, and build loyalty by creating and strengthening brand advocates. Bazaarvoice's solutions cater to a wide range of industries, including apparel & accessories, consumer electronics, food & beverage, and health & beauty. With a people-first approach, Bazaarvoice is committed to delivering smarter shopper experiences and driving business growth for their clients
Questions about the Bazaarvoice logo
What does the V symbol in the Bazaarvoice logo represent?
The stylized V incorporates a speech-bubble opening on its right stroke, directly referencing the company's core business: collecting and amplifying authentic consumer voices through ratings, reviews, and user-generated content.
Why does Bazaarvoice use only one brand color in its logo?
The single deep navy (#002855) ensures maximum contrast and brand consistency when the logo appears alongside colorful retailer sites, product carousels, and third-party review widgets where visual clutter is high and background control is low.
What color is the Bazaarvoice logo?
The dominant color of the Bazaarvoice logo is Ambassador Blue (hex #002855). The closest Pantone match is 2768 C.
How many colors does the Bazaarvoice logo have?
The Bazaarvoice logo uses 1 primary color: #002855.
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The Bazaarvoice logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.