Broadcom Inc. Logo
The Broadcom Inc. logo uses 2 primary colors. Its dominant color is Goji Berry (#CC092F, closest Pantone 186 C). Broadcom Inc. operates in the Computer Hardware industry.
- Color family
- red
- Industry
- Computer Hardware
- Brand popularity
- Top 1% of indexed brands
- Website
- broadcom.com
Design analysis
Broadcom uses a pure wordmark — no symbol, no monogram — set in a custom-drawn sans serif. The letterforms are geometric but not rigid: the 'o' carries a subtle flat-sided cut on its upper right, the 'd' and 'b' share a mirrored bowl structure, and the 'm' finishes with a clipped terminal that echoes the 'o' detail. These micro-moves give the mark personality without sacrificing legibility. Because the identity lives entirely in the type, it scales cleanly from a favicon to a building fascia; there is no icon to lose or simplify. In an industry crowded with abstract swooshes and circuit-board motifs, the decision to lead with the name signals confidence and maturity — the brand doesn't need a metaphor to explain what it does.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #CC092F (Goji Berry) is a high-chroma red that sits near Pantone 186 C. Most semiconductor peers default to blue (Intel, Qualcomm, Nvidia) or teal (AMD, Texas Instruments), so Broadcom's red claims immediate shelf separation. White (#FFFFFF) provides the necessary counterweight for knockout applications on product silicon, packaging, and trade-show backdrops. The two-color system is deliberate: it reproduces flawlessly in single-color etching, solder-mask legend, and embroidery — practical constraints that matter in hardware supply chains.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Broadcom Inc. logo, regardless of color or industry.
Brand web palette
Colors Broadcom Inc. uses across its website — the broader brand system around the logo.
About Broadcom Inc.
Broadcom Inc., based in the United States, is a global technology company that specializes in the design, development, and sale of semiconductor and infrastructure software solutions. Founded in 1961 by Henry Samueli and Henry Nicholas, Broadcom initially focused on the design and supply of integrated circuits for the defense and aerospace industries. Over the years, the company expanded its product portfolio to include a wide range of semiconductor solutions for wired and wireless communication, enterprise storage, and industrial applications. Broadcom's headquarters is located in San Jose, California. This expansive facility serves as a hub for the company's research and development, marketing, and administrative functions. It houses state-of-the-art laboratories and engineering teams, ensuring continuous innovation and technological advancements. The company offers a diverse range of products and services. Its main product categories include wired infrastructure, wireless and broadband, enterprise storage, and industrial solutions. These products enable advanced connectivity, networking, data storage, and automation across various industries and applications. Broadcom operates on a global scale, with a significant presence in multiple countries. The company has numerous subsidiaries, joint ventures, and partnerships that enhance its global reach. Notable subsidiaries include Symantec Corporation, acquired by Broadcom in 2019, which specializes in cybersecurity and enterprise software, as well as Brocade Communications Systems, a leading networking solutions provider. With its broad product portfolio and extensive reach, Broadcom holds a prominent market position. The company has achieved significant global sales and is recognized as one of the major players in the semiconductor industry. It competes with other prominent semiconductor companies such as Intel, Qualcomm, and Texas Instruments. Broadcom has achieved various milestones and significant events throughou
Questions about the Broadcom Inc. logo
Does Broadcom have a separate logo icon or symbol?
No. Broadcom's primary brand mark is the custom wordmark alone. The company does not use a standalone icon, monogram, or bug in its core identity system; the name itself carries the full recognition load across products, packaging, and digital touchpoints.
Why did Broadcom choose red when most chip companies use blue?
Red creates instant differentiation in a sector where blue is the default. The high-saturation Goji Berry hue remains legible when printed on dark PCB silkscreen, laser-etched on ceramic packages, or embroidered on cleanroom garments — practical advantages that reinforce the choice beyond aesthetics.
What color is the Broadcom Inc. logo?
The dominant color of the Broadcom Inc. logo is Goji Berry (hex #CC092F). The closest Pantone match is 186 C.
How many colors does the Broadcom Inc. logo have?
The Broadcom Inc. logo uses 2 primary colors: #CC092F, #FFFFFF.
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The Broadcom Inc. logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.