Backblaze Logo
The Backblaze logo uses 1 primary color. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). Backblaze operates in the Business Services industry.
- Color family
- black
- Industry
- Business Services
- Brand popularity
- Top 20% of indexed brands
- Website
- backblazeb2.com
Design analysis
Backblaze uses a combination mark: a distinctive flame-shaped symbol enclosing negative space that reads as a lowercase 'b', paired with a clean, geometric sans-serif wordmark. The symbol is constructed from a single continuous stroke that loops upward into a pointed tip, suggesting both a data flame and a droplet — metaphors for hot storage and fluid backup. The wordmark sits to the right in sentence case, set in a rounded, medium-weight grotesque (close to Circular or Nunito) with open apertures that remain legible at small sizes. The mark works well as an app icon or favicon because the flame silhouette is recognizable even at 16×16 px; the negative-space 'b' adds a secondary read without clutter. In the B2 Cloud Storage sub-brand, the same symbol appears with a 'B2' lockup, maintaining visual continuity across the product family.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The provided measurement shows only black (#000000) at 3% coverage, which likely reflects a monochrome or single-color variant of the logo. In practice, Backblaze's primary brand palette is built around a vivid orange (approximately #FF6B35) for the symbol, with dark charcoal text. That orange defies the cool-blue convention of cloud infrastructure, signaling approachability and energy rather than corporate sterility. Black serves only as a neutral anchor for typography and single-color reproductions.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Backblaze logo, regardless of color or industry.
Brand web palette
Colors Backblaze uses across its website — the broader brand system around the logo.
About Backblaze
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Questions about the Backblaze logo
What does the Backblaze logo symbol represent?
The symbol is a stylized flame that also reads as a droplet; the negative space inside forms a lowercase 'b'. It conveys both the heat of active storage and the fluidity of backup, while embedding the brand initial.
Why is Backblaze's brand color orange instead of blue like most cloud providers?
Backblaze chose orange to stand out in a market dominated by blues and greens. The hue signals warmth, speed, and a customer-friendly attitude, reinforcing their positioning as a simpler, more transparent alternative to enterprise-focused competitors.
What color is the Backblaze logo?
The dominant color of the Backblaze logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the Backblaze logo have?
The Backblaze logo uses 1 primary color: #000000.
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The Backblaze logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.