Backblaze Logo
The Backblaze logo uses 2 primary colors. Its dominant color is Carmine (#D30035, closest Pantone 206 C). Backblaze operates in the Computers Electronics & Technology industry.
- Color family
- red
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 27% of indexed brands
- Website
- backblaze.com
Design analysis
The Backblaze logo is a combination mark pairing a custom wordmark with a proprietary symbol. The symbol is a stylized uppercase "B" constructed from a single continuous stroke that loops to form both the letter and a simplified cloud outline — a visual pun on cloud storage. The wordmark uses a geometric sans-serif with rounded terminals and a distinctive lowercase "a" that mirrors the symbol's curved geometry. At small sizes the symbol holds legibility well because its thick, uniform stroke weight avoids fine detail; the wordmark remains readable down to roughly 18px height before the custom "a" begins to close up. In the crowded cloud-storage category, where abstract clouds and hexagons dominate, the dual-reading B/cloud mark achieves instant category signaling while retaining ownable character.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette pairs Carmine red (#D30035) with a muted blue-gray (#646475). Red is rare in cloud infrastructure — competitors like AWS, Azure, and Google Cloud lean heavily on blues and oranges — so the hue immediately differentiates Backblaze on partner pages and conference booths. The blue-gray tempers the red's aggression, conveying technical reliability without reverting to industry cliché. Together they satisfy accessibility contrast requirements on white backgrounds while remaining distinctive in single-color applications.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Backblaze logo, regardless of color or industry.
Brand web palette
Colors Backblaze uses across its website — the broader brand system around the logo.
About Backblaze
Backblaze is a leading independent cloud storage platform that offers a range of products and services to make storing and using data remarkably easy. With over two billion gigabytes of data storage under management, Backblaze has become a trusted provider for more than 500,000 customers across 175 countries. Their storage cloud serves as a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, back up and archive data, and more. Backblaze stands out from its competitors through its resourcefulness, pluck, and constant improvisation, offering a cloud storage service that even technophobes can love. The brand values fairness, sustainability, easy accessibility, open communication, and cleverly unconventional solutions. Backblaze is committed to providing easy, trusted, and affordable storage solutions, eliminating complex tiers, excessive fees, and lock-in, to allow customers to store and use data as needed. The executive management team, including CEO Gleb Budman, CTO Brian Beach, CFO Frank P. Patchel, and other experienced leaders, ensures the brand's success and continuous growth
Questions about the Backblaze logo
Does Backblaze use the red symbol alone as an app icon?
Yes. The standalone B/cloud symbol in Carmine red serves as the favicon, mobile app icon, and social avatar. The wordmark is dropped at sizes below 32px where it would lose legibility.
Has the logo changed since the company launched?
The core B/cloud symbol and red color have remained consistent since early branding. Minor optical adjustments to stroke weight and wordmark spacing were made around 2019 to improve screen rendering, but no public redesign has been announced.
What color is the Backblaze logo?
The dominant color of the Backblaze logo is Carmine (hex #D30035). The closest Pantone match is 206 C.
How many colors does the Backblaze logo have?
The Backblaze logo uses 2 primary colors: #646475, #D30035.
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The Backblaze logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.