BigCommerce Logo
The BigCommerce logo uses 1 primary color. Its dominant color is Parisian Night (#34313F, closest Pantone 8603 C). BigCommerce operates in the Programming & Developer Software industry.
- Color family
- gray
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- bigcommerce.com
Design analysis
The BigCommerce identity centers on a combined mark: a geometric monogram paired with a lowercase wordmark. The symbol is a single continuous stroke forming a stylized 'b' that doubles as a conversation bubble with a directional tail, suggesting dialogue and transaction simultaneously. The stroke weight is uniform and optically balanced, with rounded terminals that soften the technical geometry. The wordmark uses a custom humanist sans-serif — generous counters, open apertures, and a distinctive single-story 'a' — set in sentence case. This combination scales cleanly; the monogram holds at favicon size (16×16 px) because the tail creates a unique negative-space notch, while the wordmark remains legible down to 120 px width. In the crowded SaaS/ecommerce sector, the mark avoids the ubiquitous shopping-cart or bag clichés, opting instead for a conversational metaphor that aligns with the platform's emphasis on merchant-customer relationships.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #34313F is a deep violet-charcoal that reads as near-black on light backgrounds but reveals purple undertones in print and high-fidelity screens. This hue departs from the standard blue-heavy fintech palette, signaling creativity and premium positioning without sacrificing enterprise trust. It provides strong contrast against white (14.5:1) and passes WCAG AA on light greys, ensuring accessibility across dashboards, partner integrations, and merchant storefronts where the logo often sits on variable backgrounds.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the BigCommerce logo, regardless of color or industry.
Brand web palette
Colors BigCommerce uses across its website — the broader brand system around the logo.
About BigCommerce
BigCommerce is a leading ecommerce platform that offers a range of products and services to businesses of all sizes. The company was founded in 2009 by Eddie Machaalani and Mitchell Harper and is headquartered in Austin, Texas. BigCommerce provides a comprehensive ecommerce solution that helps businesses build and manage their online stores. Its platform allows businesses to create mobile-responsive websites, customize the design and layout, integrate with various payment gateways and shipping providers, and manage inventory and orders. It also offers features like marketing and SEO tools, analytics, and customer support. On a global scale, BigCommerce serves customers in over 150 countries and supports multiple currencies and languages. The company has established partnerships with major payment providers, shipping carriers, and other technology partners to offer a seamless experience to its users. Notable partnerships include PayPal, Google, and Facebook. In terms of market position, BigCommerce is recognized as one of the leading ecommerce platforms worldwide. It competes with other major players like Shopify, WooCommerce, and Magento. While exact sales figures are not publicly available, BigCommerce has been experiencing significant growth in recent years, attracting both small businesses and enterprise-level clients. In terms of notable events and achievements, BigCommerce completed a successful initial public offering (IPO) in August 2020, raising approximately $216 million. This was followed by the launch of its new WordPress plugin, allowing users to integrate their BigCommerce stores with WordPress websites. Currently, BigCommerce continues to innovate and expand its offerings. It recently introduced native multi-currency support, enabling merchants to sell in multiple currencies globally. The company also announced a strategic partnership with Facebook to offer a simplified, streamlined checkout experience through Facebook Shops. Overall, BigCommerce has e
Questions about the BigCommerce logo
Has the BigCommerce logo changed since the IPO?
The core monogram and wordmark have remained visually consistent since the 2019 brand refresh, predating the August 2020 IPO. Minor optical adjustments were made for digital rendering, but no structural redesign has been publicly announced.
Why does the symbol use a speech bubble instead of a shopping cart?
The speech-bubble tail frames the platform's focus on merchant-to-consumer conversation and omnichannel selling (social, marketplace, POS) rather than a single checkout transaction. It differentiates from cart-heavy competitors like Shopify and WooCommerce.
What color is the BigCommerce logo?
The dominant color of the BigCommerce logo is Parisian Night (hex #34313F). The closest Pantone match is 8603 C.
How many colors does the BigCommerce logo have?
The BigCommerce logo uses 1 primary color: #34313F.
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The BigCommerce logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.