amoCRM Logo
The amoCRM logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). amoCRM operates in the Marketing & Advertising industry.
- Color family
- white
- Industry
- Marketing & Advertising
- Brand popularity
- Top 77% of indexed brands
- Website
- amocrm.ru
Design analysis
amoCRM uses a lowercase wordmark set in a custom rounded sans-serif. The letterforms are geometric but softened with generous corner radii, giving the mark a friendly, approachable tone that contrasts with the typically rigid, corporate feel of enterprise CRM software. The "a" is the standout glyph: a single-story form with a distinctive curved tail that loops upward, creating a subtle smile shape. This character acts as a de facto icon — recognizable even when the full wordmark is too small to read. "crm" is set in a heavier weight than "amo," establishing hierarchy without a color change. The mark works well at small sizes because the counters stay open and the weight contrast prevents the thinner "amo" from disappearing. In the marketing-tech landscape, where logos often default to abstract geometric symbols or stiff uppercase acronyms, the pure typographic approach feels confident and human.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette shows the mark itself is rendered in white (#FFFFFF), designed to sit on amoCRM's signature teal brand background. Using a single light value for the logo ensures maximum contrast and legibility across digital interfaces — critical for a product that lives inside browser tabs, mobile screens, and email signatures. It avoids the gradient-heavy, multi-color trends common in SaaS branding, favoring a clean, utility-first appearance that signals reliability.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the amoCRM logo, regardless of color or industry.
Brand web palette
Colors amoCRM uses across its website — the broader brand system around the logo.
About amoCRM
It offers a comprehensive online customer relationship management (CRM) system, allowing businesses to efficiently manage their clients. With amoCRM, you can experience a 14-day free trial of their effective, user-friendly, and straightforward services. The platform offers various features, including sales funnels, integration with websites, mobile applications, email and phone integration, digital communication, API and widgets for seamless customer interaction. Their blog provides valuable insights and research on sales strategies, while their case studies highlight successful implementations. As a partner, you can benefit from their comprehensive onboarding process. Trust in amoCRM to boost your sales, retain customers, and streamline your business operations. Experience the power of amoCRM today and take control of your sales growth
Questions about the amoCRM logo
Why is the amoCRM logo all lowercase?
The lowercase treatment reinforces the brand's positioning as an accessible, easy-to-use tool for small and mid-sized businesses rather than a heavy enterprise platform. It also improves readability at small UI sizes where ascenders and descenders create more distinctive word shapes.
Does the 'a' symbol have a specific meaning?
The curved tail on the 'a' suggests a smile or a conversation bubble, hinting at the platform's focus on communication and relationship-building. It functions as a built-in favicon and app icon without needing a separate symbol.
What color is the amoCRM logo?
The dominant color of the amoCRM logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the amoCRM logo have?
The amoCRM logo uses 1 primary color: #FFFFFF.
More white logos see all →
More Marketing & Advertising logos see all →
The amoCRM logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.