AMD Logo
The AMD logo uses 3 primary colors. Its dominant color is Armour Wash (#020202, closest Pantone Black 6 C). AMD operates in the Computer Hardware industry.
- Color family
- black
- Industry
- Computer Hardware
- Brand popularity
- Top 1% of indexed brands
- Website
- amd.com
Design analysis
AMD uses a pure wordmark — no accompanying symbol — set in a proprietary geometric sans-serif. The three letters share a consistent stroke weight and angular detailing: the 'A' carries a sharp apex notch, the 'M' drops its center vertex to the baseline, and the 'D' resolves with a flat vertical stem and a curved bowl that mirrors the 'A''s internal angle. This construction creates a tight, rhythmic unit that reads as a single block rather than three separate glyphs. The absence of a pictorial mark forces all recognition weight onto the typography, which pays off at small sizes; the open counters and unambiguous letterforms remain legible down to favicon dimensions, and the mark reproduces cleanly in single-color etching, embossing, or solder-mask silk-screen on PCBs.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — essentially three shades of near-black (#020202, #171717, #333333) — signals engineering precision and neutrality. In a sector where competitors often lean on blue (Intel, NVIDIA) or green (ASUS, MSI) to convey trust or gaming energy, AMD's monochrome approach avoids chromatic association and lets the silicon product speak. It also ensures maximum contrast on any background, from white datasheets to dark motherboard PCBs, without requiring a secondary logo variant.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the AMD logo, regardless of color or industry.
Brand web palette
Colors AMD uses across its website — the broader brand system around the logo.
About AMD
Advanced Micro Devices, Inc. (AMD) is a multinational semiconductor company based in Santa Clara, California, United States. It was founded in 1969 by Jerry Sanders and is a prominent player in the global technology industry. AMD has a rich history, starting with the design and production of microprocessors and graphics processing units (GPUs). In the early years, the company focused on developing stress-resistant and reliable semiconductor technologies. It gained recognition for its 16-bit processors and entered the x86 computer processor market in the 1980s. This move allowed AMD to compete with the dominant Intel Corporation. The headquarters of AMD is located in Santa Clara, California, a prominent technology hub. The facility serves as a central base for research and development, strategic decision-making, and administrative operations. The campus serves as a hub for its global operations while maintaining a strong presence in regions such as Asia, Europe, and the Middle East. AMD has an extensive product portfolio. It designs and manufactures microprocessors, graphics processors, and other related technologies. The company's flagship products include Ryzen processors for desktop and mobile devices, Epyc processors for data centers, and Radeon GPUs for gaming and professional applications. These products cater to various market segments, including consumer, enterprise, and data center sectors. AMD has formed notable partnerships and joint ventures over the years to strengthen its market position. It collaborated with major technology companies like IBM, Microsoft, and Sony for the development of processors for gaming consoles. AMD also has subsidiaries, including AMD International Sales & Service Ltd., responsible for distribution and sales outside the United States. In terms of market position, AMD is known as the primary competitor to Intel in the x86 processor market. It has successfully gained market share from Intel with innovations and competitive pricing
Questions about the AMD logo
Does AMD have a separate icon or symbol apart from the wordmark?
No. AMD relies exclusively on the 'AMD' wordmark for brand identification. The company does not maintain a standalone pictogram, monogram, or 'bug' logo for product badging or app icons; the typeset name serves every touchpoint.
Why does the logo appear in different shades of dark grey rather than pure black?
The subtle tonal variations (#020202, #171717, #333333) are typically rendering artifacts from anti-aliasing or print processes, not intentional brand colors. The official specification calls for a single black (or 100% K) value; the measured spread reflects how the mark is reproduced across screen, offset, and silk-screen media.
What color is the AMD logo?
The dominant color of the AMD logo is Armour Wash (hex #020202). The closest Pantone match is Black 6 C.
How many colors does the AMD logo have?
The AMD logo uses 3 primary colors: #020202, #333333, #171717.
More black logos see all →
More Computer Hardware logos see all →
The AMD logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.