ZDNet Logo
The ZDNet logo uses 4 primary colors. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). ZDNet operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- zdnet.com
Design analysis
The ZDNet logo is a pure wordmark set in a custom condensed sans-serif. The letterforms are tightly tracked with a strong vertical stress, giving the mark a dense, monolithic presence. The "ZD" and "Net" are differentiated by weight rather than color or spacing — the former set in a heavy, almost black weight, the latter in a medium weight — creating a subtle internal rhythm without breaking the word into separate elements. This construction scales cleanly: at favicon size the heavy vertical strokes hold their mass, while at billboard width the condensed proportions prevent the mark from sprawling. The absence of a symbol or icon is a deliberate choice common in B2B tech publishing; it signals authority and searchability over playfulness.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette is effectively single-color black (#000000) with minor anti-aliasing artifacts (#333333, #181818, #0C0C0C). This fits the technology news sector where black conveys editorial neutrality, high contrast on white article pages, and zero reproduction cost across print, email, and dark-mode interfaces. It also avoids the dated blue-orange gradients that plagued early-2000s tech brands.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the ZDNet logo, regardless of color or industry.
Brand web palette
Colors ZDNet uses across its website — the broader brand system around the logo.
About ZDNet
ZDNet is a renowned brand that provides cutting-edge technology news and information to its readers. They cover a wide range of topics, including the latest trends in tech, product reviews, and expert analysis. With a reputation for delivering accurate and reliable content, ZDNet is a trusted source for both tech enthusiasts and professionals. In addition to their editorial content, ZDNet also offers a curated selection of products and services through their ZDNet Recommends program. These recommendations are based on extensive testing, research, and comparison shopping, ensuring that readers have access to the best products and services on the market. Whether you're looking for the best smartphones, laptops, VPNs, or smart home devices, ZDNet has got you covered. Their team of expert writers and editors thoroughly review and fact-check every article, ensuring that you receive the most accurate and knowledgeable advice possible. So, if you want to stay informed about the latest tech trends, make smarter buying decisions, and unlock the full power of your devices, ZDNet is the brand to trust
Questions about the ZDNet logo
Has the ZDNet logo changed significantly over the years?
The wordmark has been refined — mainly weight balancing and condensation adjustments — but the core all-caps "ZDNet" structure has remained stable since the late 1990s, avoiding a full redesign.
Why does ZDNet not use a symbol or icon in its logo?
As a content-first brand reliant on SEO and direct navigation, a distinctive wordmark is more searchable and legible at small sizes than an abstract mark would be, reinforcing the URL and brand name simultaneously.
What color is the ZDNet logo?
The dominant color of the ZDNet logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the ZDNet logo have?
The ZDNet logo uses 4 primary colors: #000000, #333333, #181818, #0C0C0C.
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The ZDNet logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.