iiNet Logo
The iiNet logo uses 1 primary color. Its dominant color is Aged Moustache Grey (#808080, closest Pantone 8421 C). iiNet operates in the Telecommunications industry.
- Color family
- gray
- Industry
- Telecommunications
- Brand popularity
- Top 1% of indexed brands
- Website
- iinet.net.au
Design analysis
The iiNet mark is a lowercase wordmark set in a custom rounded sans-serif typeface. Its defining feature is the ligature-like pairing of the first two 'i' characters, which share a single dot positioned centrally above them — a visual shorthand for 'internet' that doubles as a memorable glyph. The letterforms are geometric but softened with generous corner radii, conveying approachability without sacrificing technical credibility. At small sizes the shared dot remains legible down to roughly 12 px height, while the open counters in 'n' and 'e' resist filling in. In the crowded ISP sector, where many competitors rely on abstract globes or signal waves, the typographic solution avoids cliché and scales cleanly across app icons, router firmware screens, and sponsorship backdrops.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #808080 grey appears to come from a monochrome reproduction; iiNet's live brand palette is built around a saturated teal (approximately #00A3E0) that signals connectivity and energy while differentiating from the navy blues of Telstra and Optus. Teal sits between the trust-associated blues of finance and the greens of growth, fitting a challenger ISP that positioned itself as technically savvy yet customer-friendly. Greyscale variants like the measured sample work for fax-era invoices and single-colour merchandise but lack the vibrancy that makes the brand pop on retail signage.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the iiNet logo, regardless of color or industry.
Brand web palette
Colors iiNet uses across its website — the broader brand system around the logo.
About iiNet
It quickly grew to become one of Australia's largest ISPs, providing internet, email, and web hosting services to both residential and business customers. The company's headquarters is located in Perth, Western Australia. iiNet offers a range of products and services to cater to various customer needs. It provides broadband internet services, including both ADSL and NBN connections, with different plans and speeds to suit different usage patterns. The company also offers phone services, including VoIP (Voice over Internet Protocol) options, as well as mobile services that are powered by the Vodafone network. On a global scale, iiNet primarily operates within Australia, serving customers across the country. However, the company does not have any noteworthy subsidiaries, joint ventures, or partnerships that have significant global reach. In terms of market position, iiNet is considered one of Australia's leading ISPs. It has been recognized for its customer service and technical support, earning numerous awards over the years. In 2015, iiNet was acquired by TPG Telecom, another major Australian telecommunications company. This acquisition helped strengthen iiNet's position in the market and provided it with access to additional resources. Throughout its history, iiNet has experienced various significant events and achievements. In 2007, iiNet became the first ISP in Australia to offer naked DSL, allowing customers to have a broadband connection without needing a traditional phone line. In 2011, iiNet was involved in a high-profile legal battle with several major Australian film and television production companies over copyright infringement allegations, which it ultimately won. As of the most recent updates, iiNet continues to operate under the ownership of TPG Telecom. The company remains focused on delivering reliable and high-quality internet services to its customer base across Australia
Questions about the iiNet logo
Why does the iiNet logo use two lowercase i's with one dot?
The shared dot turns the double-i into a single, ownable glyph that reads as both the company name and a subtle 'internet' abbreviation. It remains distinctive at favicon size where a standard 'ii' would blur.
Has the logo changed since TPG acquired iiNet in 2015?
The core wordmark and teal colour have remained unchanged post-acquisition. TPG has retained iiNet as a separate consumer-facing brand, so the logo continues to appear on retail stores, modems, and advertising without TPG co-branding.
What color is the iiNet logo?
The dominant color of the iiNet logo is Aged Moustache Grey (hex #808080). The closest Pantone match is 8421 C.
How many colors does the iiNet logo have?
The iiNet logo uses 1 primary color: #808080.
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The iiNet logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.