Zemanta Logo
The Zemanta logo uses 1 primary color. Its dominant color is Fuego Nuevo (#ED6723, closest Pantone 6021 C). Zemanta operates in the Computers Electronics & Technology industry.
- Color family
- orange
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 25% of indexed brands
- Website
- zemanta.com
Design analysis
The Zemanta logo is a combination mark pairing a geometric symbol with a lowercase wordmark. The symbol is a stylized "Z" constructed from three parallel diagonal strokes that form a lightning-bolt zigzag, suggesting speed, digital signal, and algorithmic precision. The wordmark uses a rounded, geometric sans-serif with open apertures and uniform stroke weight, projecting approachability and clarity. The two elements sit in a fixed horizontal lockup with consistent spacing, but the symbol also functions independently as a favicon, app icon, and social avatar. At small sizes the symbol remains legible down to 16 pixels because its positive and negative spaces are equally weighted; the wordmark holds readability thanks to generous counters and lack of fine detail. In the ad-tech and martech sector, where logos often default to abstract blue blobs, the sharp angularity of the Z-mark and the warm hue give Zemanta a distinct, energetic silhouette that reads as content-forward rather than purely infrastructural.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #ED6723 orange (Fuego Nuevo) is the brand's primary identifier, occupying the symbol and often the wordmark. In an industry dominated by cool blues, teals, and purples, this warm, high-saturation orange signals creativity, editorial energy, and human-centric content — core promises of a native advertising platform. It also passes AA contrast on white for both symbol and text, ensuring accessibility across publisher sites and programmatic dashboards where the logo frequently appears.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Zemanta logo, regardless of color or industry.
Brand web palette
Colors Zemanta uses across its website — the broader brand system around the logo.
About Zemanta
Zemanta is a technology company that specializes in content marketing and native advertising solutions. Founded in 2007 by Andraz Tori, Bostjan Spetic, and Ales Spetic, Zemanta is headquartered in Ljubljana, Slovenia. The company's main product is its content marketing platform, which helps brands and publishers amplify their content and reach their target audience through various channels. Zemanta's platform uses artificial intelligence and machine learning algorithms to analyze content and recommend relevant articles, images, and videos to enhance the overall reader experience. The platform also provides real-time campaign optimization and tracking to measure the effectiveness of content marketing efforts. On a global scale, Zemanta has expanded its operations and established partnerships with major advertising networks such as Outbrain and Yahoo Gemini. These partnerships enable Zemanta to distribute sponsored content across a network of publishers, resulting in increased visibility for brands. Additionally, Zemanta has collaborated with ad tech companies like Campaign Monitor and Mailchimp to integrate its content marketing capabilities with email marketing campaigns. In terms of market position, Zemanta has established a strong presence in the content marketing and native advertising industry. The company has garnered recognition from industry experts, including being named a Forbes 100 Most Promising Companies in 2013. Over the years, Zemanta has undergone various changes to adapt to the evolving needs of the market. In 2017, the company was acquired by US-based content discovery platform, Outbrain. This acquisition expanded Zemanta's reach and allowed it to integrate its content marketing capabilities into Outbrain's existing platform. As of the latest updates, Zemanta continues to provide content marketing solutions under the Outbrain umbrella. The company remains focused on helping brands and publishers amplify their content through native advertising and c
Questions about the Zemanta logo
What does the Zemanta logo symbol represent?
The symbol is a stylized "Z" formed by three parallel diagonal strokes resembling a lightning bolt or digital waveform. It visually encodes speed, algorithmic matching, and the flow of content across networks — core mechanics of Zemanta's native advertising platform.
Did the logo change after Outbrain acquired Zemanta?
The core mark (zigzag Z and lowercase wordmark in orange) remained unchanged after the 2017 acquisition. Outbrain integrated Zemanta's technology but preserved the brand's visual identity for publisher-facing products, using the existing logo alongside Outbrain's own branding in co-branded contexts.
What color is the Zemanta logo?
The dominant color of the Zemanta logo is Fuego Nuevo (hex #ED6723). The closest Pantone match is 6021 C.
How many colors does the Zemanta logo have?
The Zemanta logo uses 1 primary color: #ED6723.
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The Zemanta logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.