CNET Networks Logo
The CNET Networks logo uses 1 primary color. Its dominant color is Lust (#E71D1D, closest Pantone 2035 C). CNET Networks operates in the Tv Movies & Streaming industry.
- Color family
- red
- Industry
- Tv Movies & Streaming
- Brand popularity
- Top 1% of indexed brands
- Website
- cnet.com
Design analysis
The CNET logo is a pure wordmark set in a custom geometric sans-serif, all caps, with tight letter-spacing that reads as a single visual block. The letterforms are constructed from consistent stroke weights and sharp, 90-degree corners — the C opens with a clean horizontal terminal, the N uses diagonal cuts at its vertices, the E and T share identical cap-height crossbars. This modular construction lets the mark scale cleanly to favicon size (16×16 px) without losing legibility; the bold weight and absence of thin serifs or fine counters prevent fill-in on low-resolution screens. In the tech-media landscape, where competitors often pair a symbol with type (The Verge, Engadget) or use playful lowercase (Gizmodo, TechCrunch), CNET's all-caps monolith signals authority and search-engine visibility — it reads identically in a browser tab, a YouTube watermark, or a podcast thumbnail.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #E71D1D red occupies roughly 17% of the mark (the full logotype), functioning as a high-contrast signal against white backgrounds and dark-mode interfaces alike. Most technology publishers default to blue or black; CNET's saturated red breaks that convention, creating instant shelf differentiation on crowded news aggregators and app stores while retaining accessibility compliance (WCAG AA on white). The single-color approach also simplifies co-branding with partner logos and video lower-thirds.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the CNET Networks logo, regardless of color or industry.
Brand web palette
Colors CNET Networks uses across its website — the broader brand system around the logo.
About CNET Networks
CNET Networks is a media and technology company based in the United States. It was founded in 1994 by Halsey Minor and Shelby Bonnie as a platform to provide information about technology and consumer electronics. The company's headquarters is located in San Francisco, California. Initially, CNET Networks focused on providing product reviews and buying guides to help consumers make informed purchasing decisions. It quickly gained popularity and expanded its offerings to include various online platforms such as news, videos, and forums. Over time, it also ventured into different niche markets, such as business technology, gaming, and entertainment. CNET Networks operates on a global scale, attracting millions of visitors to its websites each month. It has a strong online presence with regional editions and localized content for various countries, including the United Kingdom, Australia, China, and many others. CNET Networks has several noteworthy subsidiaries, joint ventures, and partnerships. Notably, it was acquired by CBS Corporation in 2008, which further expanded its reach and resources. CBS Interactive, a division of CBS Corporation, operates CNET Networks and manages its various online properties. In terms of market position, CNET Networks has established itself as a leading source of technology news and product information. It has a strong reputation for its authoritative reviews and trusted opinions. Its global sales have consistently grown over the years and it has remained competitive in the ever-evolving media landscape. It faces competition from other technology media outlets such as TechCrunch, Engadget, and Gizmodo. In recent years, CNET Networks has focused on adapting to the changing digital landscape and expanding its content offerings. It has embraced video content and podcasts, catering to the increasing demand for multimedia consumption. Additionally, it has been exploring new revenue streams through partnerships and collaborations with technology
Questions about the CNET Networks logo
Has the CNET logo always been red?
Early versions (mid-1990s) used a blue-and-yellow palette with a stylized satellite icon. The all-red, all-caps wordmark was introduced during the CBS Interactive era (post-2008) to unify the brand across web, video, and mobile platforms.
Why does CNET use a wordmark instead of a symbol?
A pure wordmark maximizes SEO and brand recall in text-heavy environments like search results, RSS feeds, and podcast directories where a standalone icon would be separated from the name. The custom typeface also serves as a proprietary asset that competitors cannot legally replicate.
What color is the CNET Networks logo?
The dominant color of the CNET Networks logo is Lust (hex #E71D1D). The closest Pantone match is 2035 C.
How many colors does the CNET Networks logo have?
The CNET Networks logo uses 1 primary color: #E71D1D.
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The CNET Networks logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.