Ubisoft Logo
The Ubisoft logo uses 2 primary colors. Its dominant color is Accursed Black (#080808, closest Pantone Black 6 C). Ubisoft operates in the Video Games Consoles & Accessories industry.
- Color family
- black
- Industry
- Video Games Consoles & Accessories
- Brand popularity
- Top 1% of indexed brands
- Website
- ubisoft.com
Design analysis
The mark is a monogram — a single continuous stroke forming a stylized "U" that spirals inward. It functions as a symbol-only logo; no wordmark is required at small sizes. Construction is geometric: a uniform-weight line describes perfect curves with consistent spacing between loops, creating a balanced counter-form at the center. At favicon scale (16×16 px) the spiral remains legible because the positive and negative spaces are equally weighted and the outer boundary fits a square canvas. In the gaming industry, where illustrative mascots, gradient emblems, and aggressive typography dominate, this minimalist monogram breaks convention. It aligns instead with platform-holder identities (PlayStation, Xbox, Steam) that prioritize app-icon readiness and single-color reproduction across hardware, packaging, and streaming overlays.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #080808 (Accursed Black, 9.6%) and #2F2F2F (dark charcoal, 6%) — is effectively monochromatic. In practice the mark reads as pure black across print, screen, and physical applications. This restraint defies the saturated neons, electric blues, and fiery gradients typical of video-game branding. By avoiding color as a differentiator, Ubisoft signals platform-agnostic maturity: the logo works embossed on a collector's case, etched on a console shell, or rendered in a single-color app icon without loss of identity.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Ubisoft logo, regardless of color or industry.
Brand web palette
Colors Ubisoft uses across its website — the broader brand system around the logo.
About Ubisoft
Ubisoft is a leading French video game company headquartered in Montreuil, France. Founded in March 1986 by the Guillemot brothers, Ubisoft has become one of the most recognizable and successful companies in the video game industry. The company's headquarters, known as Ubisoft Paris, is located in Montreuil and serves as the main hub for the company's operations. With over 3,000 employees, Ubisoft Paris is where many of the company's flagship games are developed, including renowned titles such as Assassin's Creed, Just Dance, and Tom Clancy's Rainbow Six Siege. Ubisoft's main products consist of video games across various genres, targeting both casual and hardcore gamers. The company's extensive lineup includes action-adventure, role-playing, sports, racing, and first-person shooter games, among others. In addition to developing their own games, Ubisoft also publishes titles from other developers. Operating on a global scale, Ubisoft has established numerous subsidiaries, joint ventures, and partnerships. Some notable subsidiaries include Ubisoft Montreal, Ubisoft Toronto, Ubisoft Barcelona, and Ubisoft Shanghai. These studios collaborate on projects and contribute to the overall success of the company. Ubisoft also works closely with various partners, including movie studios, to bring its games to wider audiences through adaptations for film and television. In terms of market position, Ubisoft is recognized as one of the major players in the global video game industry. With a strong presence in both the console and PC gaming markets, the company has achieved significant global sales. Ubisoft competes with other industry giants such as Electronic Arts, Activision Blizzard, and Take-Two Interactive. While each company has its strengths, Ubisoft has stood out for its innovative and immersive game experiences, attracting a large and loyal fanbase. Throughout its history, Ubisoft has experienced numerous major events and achievements. The launch of the Assassin's Creed
Questions about the Ubisoft logo
When did Ubisoft introduce its current spiral logo?
The current spiral monogram launched in June 2017, replacing the 2003 identity that paired a similar swirl with a horizontal wordmark. The redesign coincided with the rollout of the Ubisoft Connect platform and a broader "worlds" branding strategy.
Why did Ubisoft drop the wordmark from its primary logo?
The spiral was engineered to function as a standalone app icon and favicon at sizes as small as 16×16 pixels. Removing the logotype improves legibility in digital UI, streaming overlays, and merchandise embroidery where horizontal space is limited.
What color is the Ubisoft logo?
The dominant color of the Ubisoft logo is Accursed Black (hex #080808). The closest Pantone match is Black 6 C.
How many colors does the Ubisoft logo have?
The Ubisoft logo uses 2 primary colors: #080808, #2F2F2F.
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The Ubisoft logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.