Ubisoft Logo
The Ubisoft logo uses 2 primary colors. Its dominant color is Accursed Black (#080808, closest Pantone Black 6 C). Ubisoft operates in the Video Games Consoles & Accessories industry.
- Color family
- black
- Industry
- Video Games Consoles & Accessories
- Brand popularity
- Top 1% of indexed brands
- Website
- ubi.com
Design analysis
Ubisoft's current identity centers on a monochromatic combination mark: a geometric spiral symbol paired with a custom sans-serif wordmark. The symbol — a single continuous stroke forming a clockwise spiral with a sharp terminal — functions as both a fingerprint and a portal metaphor, suggesting immersion and player agency. Its construction relies on consistent stroke weight and precise curvature, allowing it to scale cleanly to favicon size without losing legibility. The wordmark uses a modified geometric grotesque with distinctive curved terminals on the 'U' and 'b' that echo the spiral's language, creating visual cohesion when locked up. At small sizes, the symbol holds independently; the wordmark remains readable down to roughly 18px height. In the gaming industry, where logos often rely on illustrative mascots or aggressive angularity, Ubisoft's restraint stands out — it reads more like a tech or media platform brand than a traditional publisher, which aligns with its shift toward live services and cross-platform ecosystems.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #080808 (near-black) and #2F2F2F (dark charcoal) — reinforces a premium, platform-agnostic positioning. Near-black dominates at 9.6%, ensuring maximum contrast on both light and dark UI backgrounds across consoles, PC launchers, and mobile. The subtle charcoal variant likely serves micro-typography or disabled states. This strict monochrome approach defies the industry's typical reliance on saturated accent colors (electric blues, neon greens, fiery oranges) but gains instant recognition through sheer consistency; the mark is identifiable by shape alone, regardless of color reproduction.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Ubisoft logo, regardless of color or industry.
Brand web palette
Colors Ubisoft uses across its website — the broader brand system around the logo.
About Ubisoft
Welcome to Ubisoft, the official website of the renowned creator of popular video game franchises such as Assassin's Creed, Just Dance, Tom Clancy's, Rayman, Far Cry, Watch Dogs, and many more. With a wide range of breathtaking games, Ubisoft brings immersive experiences to gamers worldwide. Immerse yourself in the historical adventures of Assassin's Creed or unleash your dance moves with Just Dance. Dive into the thrilling worlds of Tom Clancy's video game series or embark on an unforgettable journey with Rayman. Experience the intense action of Far Cry or unravel gripping stories in the world of Watch Dogs. The possibilities are endless. In addition to these captivating titles, Ubisoft offers exciting upcoming releases including Avatar: Frontiers of Pandora, Skull And Bones, and Prince of Persia: The Lost Crown. Enhance your gaming experience with Ubisoft+ and explore our extensive collection of games. Stay up to date with the latest news and announcements from Ubisoft, and shop for your favorite Assassin's Creed games at up to 75% off. Join the Ubisoft community and discover the world of gaming on console, PC, mobile, and web platforms. Get ready for endless adventures and unforgettable gaming moments with Ubisoft
Questions about the Ubisoft logo
When did Ubisoft introduce the current spiral logo?
Ubisoft unveiled the current spiral identity in June 2017, replacing the previous 'swirl' logo used since 2003. The redesign coincided with the company's strategic pivot toward games-as-a-service and the launch of the Ubisoft+ subscription platform.
Can the spiral symbol be used without the wordmark?
Yes. Ubisoft's brand guidelines explicitly permit the spiral symbol as a standalone mark for app icons, social avatars, favicon use, and merchandise where space is constrained. The symbol has become the primary brand identifier in digital contexts.
What color is the Ubisoft logo?
The dominant color of the Ubisoft logo is Accursed Black (hex #080808). The closest Pantone match is Black 6 C.
How many colors does the Ubisoft logo have?
The Ubisoft logo uses 2 primary colors: #080808, #2F2F2F.
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The Ubisoft logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.