Supercell Logo
The Supercell logo uses 1 primary color. Its dominant color is Sinister (#100F0D, closest Pantone Black 6 C). Supercell operates in the Video Games Consoles & Accessories industry.
- Color family
- black
- Industry
- Video Games Consoles & Accessories
- Brand popularity
- Top 1% of indexed brands
- Website
- supercell.com
Design analysis
Supercell uses a pure wordmark set in a custom geometric sans-serif. The letterforms are built on a consistent stroke width with rounded terminals and open apertures, giving the mark a friendly, approachable rhythm without decorative flourishes. The 'S' and 'c' share a distinctive curved spine that creates a subtle visual link across the name, while the double 'l' anchors the right side with vertical stability. Because the mark relies entirely on typography, it scales cleanly to app-icon dimensions and remains legible on busy game-key art, loading screens, and merchandise. The absence of a separate symbol means brand recognition rests on the unique typeface alone, a risk mitigated by Supercell's massive install base and consistent application across five hit titles.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black #100F0D functions as a neutral anchor that disappears against dark game UIs yet provides maximum contrast on light backgrounds. In an industry saturated with gradient logos and neon accents, this monochrome restraint signals maturity and lets the colorful game art take visual priority. The single-tone approach also simplifies production across print, screen, and physical goods without color-shift risk.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Supercell logo, regardless of color or industry.
Brand web palette
Colors Supercell uses across its website — the broader brand system around the logo.
About Supercell
Supercell is a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, and Shanghai. Since their launch in 2010, they have created five globally recognized and beloved games: Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. The company's vision is to develop extraordinary games that engage a wide range of players for years to come and leave a lasting impact. Supercell believes in the power of games to unite people and create memorable experiences. They prioritize designing games that excite diverse player communities and expand the reach of niche game concepts. With a team of over 400 Supercellians representing 40+ nationalities, the company strives to build a truly inclusive and innovative gaming environment. By focusing on creating lovable worlds and characters, Supercell ensures that players keep coming back to their games. They continue to push boundaries and ask, Are we building something that could be important? Explore more about Supercell's culture and their exciting journey as they enter their second decade in the gaming industry
Questions about the Supercell logo
Does Supercell have a separate icon or symbol apart from the wordmark?
No. The company relies exclusively on the custom 'Supercell' wordmark for corporate identity. Individual games each have their own distinct logos and app icons, but the parent brand uses only the logotype.
Why does the logo appear in different colors on some game splash screens?
The master logo is defined as black (#100F0D) or white for dark backgrounds. Game teams occasionally recolor the wordmark to match a specific title's palette for co-branded moments, but the corporate style guide treats these as approved exceptions rather than the standard identity.
What color is the Supercell logo?
The dominant color of the Supercell logo is Sinister (hex #100F0D). The closest Pantone match is Black 6 C.
How many colors does the Supercell logo have?
The Supercell logo uses 1 primary color: #100F0D.
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The Supercell logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.