Tripadvisor Logo
The Tripadvisor logo uses 1 primary color. Its dominant color is Haunted Forest (#002B11, closest Pantone 2411 C). Tripadvisor operates in the Travel & Tourism industry.
- Color family
- green
- Industry
- Travel & Tourism
- Brand popularity
- Top 1% of indexed brands
- Website
- tripadvisor.com
Design analysis
The Tripadvisor logo combines a distinctive owl icon with a custom wordmark. The owl is constructed from simple geometric shapes — a rounded square head, two large circular eyes with centered pupils, and a small triangular beak — creating a face that reads instantly at favicon size. The mark avoids feathers, wings, or perches, relying on the universal recognition of forward-facing eyes to signal "owl." The wordmark uses a humanist sans-serif with open apertures and a slightly flared 't' and 'r' that echo the icon's rounded geometry. Letter spacing is generous, ensuring legibility when the lockup is compressed horizontally. The icon sits left of the text in the primary lockup but functions independently as the app icon and browser favicon, a practical necessity for a mobile-first travel platform.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured color #002B11 is a deep, yellow-based green that avoids the blue-heavy palette dominating online travel (Booking.com, Expedia, Kayak). This hue suggests nature, foliage, and trustworthy guidance without resorting to the cliché "sky blue = travel" association. Its darkness provides strong contrast on white backgrounds and meets accessibility standards for text, while the yellow undertone keeps it from feeling institutional or medical — a risk with cooler dark greens.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Tripadvisor logo, regardless of color or industry.
Brand web palette
Colors Tripadvisor uses across its website — the broader brand system around the logo.
About Tripadvisor
Tripadvisor is an American travel and restaurant website that provides reviews and recommendations for hotels, restaurants, activities, and attractions worldwide. The company was founded in 2000 by Stephen Kaufer and Langley Steinert, with the goal of helping travelers make informed decisions based on user-generated content. Tripadvisor's global headquarters are located in Needham, Massachusetts, United States. The company operates additional offices in major cities around the world, such as London, Paris, New Delhi, Tokyo, and Beijing. The main products and services offered by Tripadvisor include its website and mobile app, where users can search for hotels, restaurants, flights, and attractions. The platform provides millions of reviews and ratings written by travelers, as well as photos, maps, and other useful information to help users plan their trips. On a global scale, Tripadvisor operates in over 48 markets and is available in 28 languages. The company has several noteworthy subsidiaries, including Viator, a platform for booking tours and attractions, and FlipKey, a vacation rental marketplace. In addition, Tripadvisor has formed partnerships with various travel companies and websites, such as Expedia, Booking. com, and Kayak, to provide a seamless booking experience for its users. In terms of market position, Tripadvisor is one of the largest travel websites in the world. It has a strong presence in the online travel industry and competes with other platforms like Booking Holdings (formerly Priceline Group), Expedia Group, and Google. Despite facing competition, Tripadvisor continues to attract a large user base and has been successful in maintaining its position as a trusted source for travel information and reviews. As for major events or achievements, in 2011, Tripadvisor acquired the travel website, Where I've Been, to enhance its social travel planning features. In 2014, the company launched its Tripadvisor Instant Booking feature, allowing users to boo
Questions about the Tripadvisor logo
Why does Tripadvisor use an owl in its logo?
The owl represents wisdom and the ability to see what others miss — a metaphor for the platform's promise to reveal trustworthy travel insights from millions of reviews. The forward-facing eyes also create a subtle "search" visual cue.
Has the Tripadvisor logo changed significantly over time?
The owl icon has been refined but not replaced since the brand's early years; the most visible update simplified the feather details into the current geometric face and standardized the dark green. The wordmark evolved from a serif to the current custom sans-serif for better screen legibility.
What color is the Tripadvisor logo?
The dominant color of the Tripadvisor logo is Haunted Forest (hex #002B11). The closest Pantone match is 2411 C.
How many colors does the Tripadvisor logo have?
The Tripadvisor logo uses 1 primary color: #002B11.
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The Tripadvisor logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.