Booking.com Logo
The Booking.com logo uses 2 primary colors. Its dominant color is Dark Midnight Blue (#003479, closest Pantone 6105 C). Booking.com operates in the Travel & Tourism industry.
- Color family
- blue
- Industry
- Travel & Tourism
- Brand popularity
- Top 1% of indexed brands
- Website
- booking.com
Design analysis
Booking.com uses a pure wordmark — no symbol, no monogram, just the brand name set in a custom geometric sans-serif. The letterforms are rounded but not soft; they sit on a consistent baseline with uniform stroke weight, and the ".com" suffix is set in a lighter weight to de-emphasize the domain extension while keeping the full URL readable. The dot before "com" is circular and optically aligned to the x-height, a small detail that prevents the mark from feeling bottom-heavy at small sizes. At favicon size the mark survives because it relies on word shape rather than fine detail — the double "o" in "Booking" creates a distinctive rhythm, and the ascenders on "k" and "g" give the silhouette a recognizable profile. In the travel sector, where competitors like Expedia and Airbnb pair symbols with type, Booking.com's decision to lead with the name alone is a deliberate bet on brand maturity: the company assumes you already know who they are, so the logo's job is confirmation, not introduction. The lack of a separate icon also simplifies co-branding with partner airlines and hotel chains, where a symbol would compete for space.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette anchors on #003479, a deep midnight blue that reads as authoritative and trustworthy — critical in an industry where consumers hand over credit-card details to a screen. The accent #009FE3 adds a lighter, sky-blue energy that hints at openness and movement without diluting the core gravity. Together they avoid the teal-green trap many OTAs fall into, staying firmly in the blue family that travelers subconsciously associate with airlines, passports, and clear horizons.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Booking.com logo, regardless of color or industry.
Brand web palette
Colors Booking.com uses across its website — the broader brand system around the logo.
About Booking.com
Booking. com is a renowned online travel agency headquartered in Amsterdam, Netherlands. It was founded by Geert-Jan Bruinsma in 1996 as Bookings. nl and later rebranded as Booking. com in 2000. The company operates as a subsidiary of Booking Holdings Inc., formerly known as the Priceline Group, which also owns other notable travel brands. Booking. com offers a comprehensive range of travel services, primarily focused on accommodation bookings. It provides access to over 29 million accommodation listings worldwide, including hotels, apartments, hostels, and vacation rentals. The platform allows users to search, compare prices, and book accommodations in multiple languages and currencies. On a global scale, Booking. com operates in more than 230 countries and territories, making it one of the largest online travel agencies. The company has established strategic partnerships with various airlines, car rental companies, and other travel service providers to offer a seamless booking experience for its customers. Notable subsidiaries of Booking. com include Kayak. com, Agoda. com, and Rentalcars. com. With its extensive reach and user-friendly interface, Booking. com has achieved a strong market position in the global travel industry. It has become a leading platform for travelers worldwide, processing millions of reservations every day. In terms of global sales, Booking. com is a significant revenue generator for Booking Holdings Inc. In recent years, Booking. com has focused on expanding its offerings beyond traditional accommodations. It has introduced new features such as flight bookings, airport taxis, and experiences in select destinations. The company's growth strategy also encompasses technological advancements like artificial intelligence and machine learning to personalize user experiences. As of the latest available information, Booking. com continues to innovate and adapt to the evolving travel landscape. It actively engages with customers through social medi
Questions about the Booking.com logo
Why doesn't Booking.com have a logo symbol like Airbnb or Expedia?
Booking.com relies on a wordmark-only strategy because its brand name is the primary search term customers type into browsers and app stores. A separate icon would add visual clutter without improving recognition at the small sizes where the logo appears most — browser tabs, mobile home screens, and partner sites.
Has the Booking.com logo changed significantly since launch?
The logo has undergone subtle refinements — mainly weight adjustments to the custom typeface and a shift from a two-tone blue to the current single dominant midnight blue — but the core wordmark structure has remained consistent since the early 2000s, reinforcing familiarity across two decades of global expansion.
What color is the Booking.com logo?
The dominant color of the Booking.com logo is Dark Midnight Blue (hex #003479). The closest Pantone match is 6105 C.
How many colors does the Booking.com logo have?
The Booking.com logo uses 2 primary colors: #003479, #009FE3.
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The Booking.com logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.