Pixiv Logo
The Pixiv logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). Pixiv operates in the Computers Electronics & Technology industry.
- Color family
- white
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- pixiv.net
Design analysis
Pixiv uses a lowercase wordmark set in a custom geometric sans-serif. The letterforms feature rounded terminals and consistent stroke weight, with the 'i' dots reduced to small circles that sit close to the stems. The 'x' and 'v' share a mirrored diagonal structure, creating a subtle visual rhythm across the five characters. Tight but not touching kerning keeps the mark compact, allowing it to function as a single visual unit at favicon sizes. The absence of a separate symbol means the brand relies entirely on typographic distinctiveness, which it achieves through the unusual 'xiv' sequence and the softened geometry that feels approachable rather than technical.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The logo is predominantly rendered in white (#FFFFFF) against Pixiv's signature teal brand background. This high-contrast reversal ensures legibility on the platform's dark-themed UI and mobile app icon, while the white mark reads as a clean 'paper' surface — a quiet metaphor for a blank canvas. Using a single neutral hue avoids palette clutter in an industry where competitors often stack gradients or multi-color marks.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Pixiv logo, regardless of color or industry.
Brand web palette
Colors Pixiv uses across its website — the broader brand system around the logo.
About Pixiv
With a wide range of genres, users can find various types of artwork uploaded to the platform. In addition to individual uploads, pixiv also hosts user-led projects and contests that are officially approved by manufacturers. The platform offers a variety of services such as pixiv Comic, pixiv Novel, pixivFACTORY BOOKS, and pixivFANBOX. These services cater to those interested in comics, novels, and fan content. Not only that, but pixiv also provides tools like VRoid Studio and VRoid Hub for users to create their own unique 3D avatars. With a commitment to privacy and user satisfaction, pixiv ensures a safe and enjoyable creativity-centered experience. Create an account today and join the vibrant community of artists and art enthusiasts
Questions about the Pixiv logo
Does Pixiv have a separate icon logo besides the wordmark?
No. Pixiv relies solely on the 'pixiv' wordmark for brand identification. The same typographic treatment appears on the app icon, favicon, and marketing materials without an accompanying symbol or monogram.
Why is the logo white in most applications?
The white wordmark is designed to sit on Pixiv's brand teal (#0096FA) background. This single-color reversal maximizes contrast in the platform's dark-mode interface and ensures the mark remains legible at very small sizes such as browser tabs and mobile home screens.
What color is the Pixiv logo?
The dominant color of the Pixiv logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the Pixiv logo have?
The Pixiv logo uses 1 primary color: #FFFFFF.
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The Pixiv logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.