Perion Logo
The Perion logo uses 1 primary color. Its dominant color is Midnight Edition (#00101A, closest Pantone Black 6 C). Perion operates in the Marketing & Advertising industry.
- Color family
- black
- Industry
- Marketing & Advertising
- Brand popularity
- Top 9% of indexed brands
- Website
- undertone.com
Design analysis
Undertone's logo operates as a minimalist wordmark set in a clean, geometric sans-serif typeface. The construction relies on precise letter-spacing and uniform stroke weight to project technical precision — appropriate for a programmatic advertising platform where clarity and trust are paramount. The mark avoids illustrative symbols or decorative ligatures, instead letting the typography carry brand recognition. This approach scales effectively across the fragmented digital environments Undertone inhabits: DSP interfaces, publisher dashboards, creative previews, and mobile ad units. At small sizes the wordmark remains legible because it lacks fine serifs, hairline strokes, or intricate counters that would fracture in a 16-pixel favicon or a compressed header bar. The restraint also signals maturity; after two decades in ad tech, Undertone does not need a mascot or abstract icon to explain its category.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #00101A — a near-black with a subtle blue undertone — functions as a sophisticated neutral that reads as black on screens but carries enough chroma to avoid the harshness of pure #000000. In an industry saturated with high-saturation blues, purples, and gradient 'tech' palettes, this darkened midnight hue differentiates by suggesting depth and authority without shouting. It pairs effortlessly with the white backgrounds of publisher sites and the dark-mode UIs of modern ad consoles, ensuring the mark never vibrates or loses contrast.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Perion logo, regardless of color or industry.
Brand web palette
Colors Perion uses across its website — the broader brand system around the logo.
About Perion
Undertone is a leading brand that specializes in creating memorable ad experiences across various platforms. With expertise in video, advanced TV, rich media, and social advertising, they drive unparalleled brand lift and audience engagement on all screens and devices. With 20 years of experience and billions of impressions worth of data, Undertone's award-winning creative team intelligently crafts campaigns that deliver results. They have a reach of over 200 million unique users each month, allowing them to make meaningful connections. Undertone values creativity, passion, curiosity, agility, execution, and community. Their vision is to ensure that no digital ad is forgotten. Whether you're an advertiser, publisher, or looking for data solutions, Undertone combines the art and science of advertising to uplift consumers, brands, and publishers alike
Questions about the Perion logo
Why does Undertone use a wordmark instead of a symbol?
A pure wordmark scales cleanly across the thousands of publisher sites, DSPs, and creative formats where the logo appears — often at sizes under 20 pixels. A symbol would add visual clutter without increasing recognition in contexts where the name is already present.
Is the logo color truly black or a dark blue?
Instrumented measurement shows #00101A, which is a very dark cyan-blue (Pantone Black 6 C territory). On most screens it reads as black, but the blue undertone prevents the flat, 'dead' appearance of pure #000000 and harmonises with the cool-toned UI palettes common in ad-tech dashboards.
What color is the Perion logo?
The dominant color of the Perion logo is Midnight Edition (hex #00101A). The closest Pantone match is Black 6 C.
How many colors does the Perion logo have?
The Perion logo uses 1 primary color: #00101A.
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The Perion logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.