Acronis Logo
The Acronis logo uses 1 primary color. Its dominant color is Subnautical (#00204D, closest Pantone 2768 C). Acronis operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- acronis.com
Design analysis
The Acronis mark is a combination logo pairing a geometric symbol with a wordmark. The symbol is a stylized capital "A" whose crossbar extends to form a continuous shield outline — a deliberate fusion of initial and protection metaphor. The wordmark uses a custom sans-serif with squared terminals and uniform stroke weight, reinforcing technical precision. At small sizes the symbol holds because its geometry is reductive: a single closed path with no fine details. In the cybersecurity and backup category, shield icons are ubiquitous; Acronis differentiates by making the shield inseparable from its letterform, creating a proprietary asset rather than a generic category signal. The lockup is consistently horizontal, with fixed clear-space rules that keep the mark legible on busy backgrounds like dashboard UIs or partner co-branding.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #00204D is a deep, near-black navy that reads as authoritative and low-risk — critical for a vendor trusted with enterprise data recovery. It sits darker than the electric blues of consumer cloud brands (Dropbox, Box) and aligns with legacy enterprise peers (IBM, Veritas, Dell), signaling stability over disruption. A single-spot-color palette ensures the mark survives fax, emboss, and single-color print without degradation, a practical requirement for a company selling to IT departments with strict brand guidelines.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Acronis logo, regardless of color or industry.
Brand web palette
Colors Acronis uses across its website — the broader brand system around the logo.
About Acronis
Acronis is a Swiss-based technology company that specializes in providing data protection and backup solutions. It was founded in 2003 by Serguei Beloussov, a renowned entrepreneur and investor. Acronis is headquartered in Schaffhausen, Switzerland, and operates in more than 150 countries across the globe. The company offers a range of products and services to ensure the safety and accessibility of critical data. Its main products include Acronis True Image, a comprehensive personal backup solution; Acronis Cyber Backup, designed for businesses of all sizes; and Acronis Cyber Protect, which combines backup, cybersecurity, and endpoint protection in a single package. Acronis also provides disaster recovery, file sync and share, and secure data access solutions. On a global scale, Acronis has established several noteworthy partnerships and subsidiaries. It has collaborated with industry giants such as Microsoft, Google, and SAP to integrate its solutions with their platforms. Acronis has also formed a joint venture with Hiroshi Meinoshin Corporation to enhance its presence in the Japanese market. Acronis has experienced significant growth and is recognized as a leader in the data protection industry. It has a strong market position, with a substantial customer base that includes individuals, small and medium-sized enterprises, and large corporations. The company's exceptional products and services have enabled it to compete successfully against its rivals, such as Veritas Technologies and Veeam Software. Over the years, Acronis has achieved various milestones and made significant changes to its product lineup. In 2019, it launched Acronis CyberProtect Cloud, a cutting-edge cybersecurity solution that combines data protection, security, and management tools. This reinforced the company's commitment to delivering comprehensive cyber protection to its customers. Currently, Acronis continues to innovate and expand its offerings to meet the evolving needs of its customers.
Questions about the Acronis logo
What does the Acronis logo symbol mean?
The symbol merges the letter "A" with a shield outline, directly representing the company's core promise: data protection and cybersecurity. The continuous line suggests unbroken coverage across backup, disaster recovery, and endpoint security.
Has the Acronis logo been redesigned recently?
The logo has undergone incremental refinement rather than a full redesign. The shield-A symbol and navy colour have remained constant since the early 2000s; updates have focused on optical balancing of the wordmark and standardising digital spacing for responsive use.
What color is the Acronis logo?
The dominant color of the Acronis logo is Subnautical (hex #00204D). The closest Pantone match is 2768 C.
How many colors does the Acronis logo have?
The Acronis logo uses 1 primary color: #00204D.
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The Acronis logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.