Skype Logo
The Skype logo uses 1 primary color. Its dominant color is Bright Navy Blue (#0078D7, closest Pantone 2130 C). Skype operates in the Telecommunications industry.
- Color family
- blue
- Industry
- Telecommunications
- Brand popularity
- Top 1% of indexed brands
- Website
- skype.com
Design analysis
The Skype mark is a combination logo: a white, custom-drawn letter "S" centered inside a rounded, pill-shaped blue cloud. The "S" uses a continuous single-weight stroke with open terminals, giving it a hand-drawn, approachable feel rather than a rigid geometric one. The cloud container has softened corners and a slight horizontal emphasis, suggesting a speech bubble without committing to a pointed tail. This construction scales cleanly — the stroke weight of the "S" holds at favicon size, and the cloud remains legible as a simple blue shape even when the letterform drops out. In the telecommunications sector, where many competitors use abstract globes, signal waves, or monograms, the cloud-plus-letter approach is distinctive; it signals both connectivity (the cloud) and brand initial (the S) without relying on overused tech tropes.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single dominant hue — #0078D7, a bright navy blue — sits between corporate trust-blue and consumer-friendly cyan. It reads clearly on white, dark mode, and the gradient backgrounds common in app stores, while avoiding the purple undertones that plague many telecom palettes. Using one flat color with no gradients or outlines keeps production costs low and ensures consistency across merchandise, UI icons, and co-branded partner screens.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Skype logo, regardless of color or industry.
Brand web palette
Colors Skype uses across its website — the broader brand system around the logo.
About Skype
Computers Electronics and Technology
Questions about the Skype logo
Has the Skype logo always been a blue cloud with a white S?
The cloud-and-S concept dates to the 2004 launch, but the original mark used a 3D glossy bubble with a drop shadow. Microsoft flattened the design in 2012, removing gradients and shadows, and refined the "S" stroke in 2017 for better small-screen legibility.
Why does Skype use a cloud instead of a phone or globe icon?
The cloud metaphor emphasizes internet-based calling rather than traditional telephony. It also differentiates Skype from mobile carriers that rely on handset or signal icons, reinforcing the brand's software-first, platform-agnostic positioning.
What color is the Skype logo?
The dominant color of the Skype logo is Bright Navy Blue (hex #0078D7). The closest Pantone match is 2130 C.
How many colors does the Skype logo have?
The Skype logo uses 1 primary color: #0078D7.
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The Skype logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.