Loom Logo
The Loom logo uses 2 primary colors. Its dominant color is Blue Ruin (#1868DB, closest Pantone 2726 C). Loom operates in the Telecommunications industry.
- Color family
- blue
- Industry
- Telecommunications
- Brand popularity
- Top 1% of indexed brands
- Website
- loom.com
Design analysis
Loom uses a lowercase wordmark set in a custom geometric sans-serif. The four letters share consistent stroke weight, open apertures, and rounded terminals that echo the brand's focus on approachable, human-centered video communication. The double 'o' is the visual anchor: the two counters align perfectly, creating a subtle rhythm that suggests continuity — fitting for a product built on asynchronous flow. There is no accompanying symbol or icon; the wordmark carries the full identity load. This works because the name is short, distinctive, and verb-like. At small sizes (favicon, app icon), the mark holds legibility down to roughly 16px because the letterforms are wide, uncluttered, and lack fine serifs or hairlines. In the crowded SaaS category, where many competitors pair abstract marks with generic type, Loom's decision to invest entirely in a refined wordmark reduces cognitive overhead and scales cleanly across product UI, marketing, and third-party integrations.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #1868DB (Blue Ruin) as primary, #101214 (near-black) as secondary — follows the B2B software convention of trust-signaling blue but shifts hue toward a brighter, slightly violet-tinged cyan that reads modern rather than corporate. The near-black provides high-contrast accessibility for UI text and dark-mode applications without introducing a third colour. This two-colour system keeps production simple and ensures the brand remains recognizable even when reproduced in single-colour contexts.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Loom logo, regardless of color or industry.
Brand web palette
Colors Loom uses across its website — the broader brand system around the logo.
About Loom
Loom: Empower Your Communication with Async Video Messaging for Work. Loom is a groundbreaking brand that revolutionizes communication in the workplace through async video messaging. With Loom, you can effortlessly record your screen, share your thoughts, and get things done faster. It offers a seamless and efficient platform for teams to collaborate, share ideas, and connect on a deeper level. Whether you need to conduct 1-on-1 meetings, give product demos, or provide customer support, Loom has got you covered. It allows you to create informative video tutorials, eliminating the need for long, confusing emails or time-consuming one-on-one calls. This not only saves you valuable time but also enhances your productivity. Recognized and praised by industry leaders like HubSpot and MetaLab, Loom amplifies communication and maximizes impact for distributed companies. Its intuitive features make it a must-have tool for executives, designers, and customer success professionals alike. Experience the power of async video messaging with Loom and take your communication to new heights
Questions about the Loom logo
Does Loom have a separate icon or symbol apart from the wordmark?
No. Loom relies exclusively on the lowercase wordmark for brand identification. The app icon on iOS and Android is simply the wordmark (or the double 'o' ligature in some compact contexts) rendered in the brand blue on a white or dark background, without an additional abstract mark.
Why is the logo all lowercase?
The lowercase treatment reinforces the brand's positioning as informal, accessible, and human — qualities that differentiate Loom from traditional enterprise video tools. It also improves legibility at small sizes because the x-height is maximized and there are no ascenders or descenders to compress.
What color is the Loom logo?
The dominant color of the Loom logo is Blue Ruin (hex #1868DB). The closest Pantone match is 2726 C.
How many colors does the Loom logo have?
The Loom logo uses 2 primary colors: #1868DB, #101214.
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The Loom logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.