NAVITIME JAPAN Logo
The NAVITIME JAPAN logo uses 1 primary color. Its dominant color is Cucumber (#006400, closest Pantone 2259 C). NAVITIME JAPAN operates in the Shipping & Logistics industry.
- Color family
- green
- Industry
- Shipping & Logistics
- Brand popularity
- Top 15% of indexed brands
- Website
- navitime.co.jp
Design analysis
The NAVITIME JAPAN identity centers on a bold, all-caps wordmark rendered in a custom geometric sans-serif. The letterforms feature consistent stroke weights, open apertures, and subtle rounded terminals that soften the technical precision — a deliberate balance between algorithmic reliability and human approachability. A standalone symbol accompanies the wordmark: a stylized compass needle or location pin abstracted into a single continuous stroke, suggesting both direction and connectivity. This mark scales cleanly to app-icon dimensions because it relies on strong figure-ground contrast rather than fine detail; the green-on-white (or white-on-green) relationship holds legibility down to 16 pixels. In the logistics and mobility sector, where competitors often default to blue-and-red corporate palettes or generic arrow motifs, the unified green system and the absence of decorative flourishes give the brand a calm, authoritative presence on vehicle livery, smartphone screens, and transit signage alike.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #006400 — a deep, slightly yellow-leaning green — sits at the intersection of Japanese traffic-signal "go" green and the forest tones associated with domestic travel leisure. It diverges from the cold blues favored by global mapping platforms, signaling local trust and environmental awareness without resorting to cliché leaf icons. At 24.5% coverage, the hue dominates just enough to own the color in-context while leaving ample negative space for high-contrast reproduction on dark vehicle fleets or bright daylight maps.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the NAVITIME JAPAN logo, regardless of color or industry.
Brand web palette
Colors NAVITIME JAPAN uses across its website — the broader brand system around the logo.
About NAVITIME JAPAN
Navitime Japan (ナビタイム) | Minato is a leading navigation service provider in Japan that supports people's mobility through innovative mapping solutions. They offer a wide range of products and services to assist businesses and individuals in their daily travel and future planning activities. From route planning and car navigation to lifestyle information and future travel insights, Navitime utilizes cutting-edge technology, data management, and platform solutions to maximize user value. With Navitime's comprehensive
Questions about the NAVITIME JAPAN logo
Why does NAVITIME use green instead of blue like Google Maps or Apple Maps?
Green is the statutory colour for "proceed" signals in Japan and carries cultural associations with domestic travel and nature. The specific #006400 shade differentiates the brand from global blue-dominated competitors while reinforcing local trust and safety cues.
Is the logo symbol a compass needle or a location pin?
It is deliberately ambiguous — a single continuous stroke that reads as both a compass needle pointing north and a simplified location pin. This dual reading reinforces the brand's core promise: reliable direction and precise place-finding in one mark.
What color is the NAVITIME JAPAN logo?
The dominant color of the NAVITIME JAPAN logo is Cucumber (hex #006400). The closest Pantone match is 2259 C.
How many colors does the NAVITIME JAPAN logo have?
The NAVITIME JAPAN logo uses 1 primary color: #006400.
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The NAVITIME JAPAN logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.