TfL Logo
The TfL logo uses 1 primary color. Its dominant color is Dark Galaxy (#000F9F, closest Pantone Blue 072 C). TfL operates in the Shipping & Logistics industry.
- Color family
- blue
- Industry
- Shipping & Logistics
- Brand popularity
- Top 86% of indexed brands
- Website
- tfl.gov.uk
Design analysis
The TfL mark is a symbol logo — the famous roundel — constructed from a solid red circle bisected by a horizontal blue bar. The geometry follows precise proportional rules: the bar height is roughly one-fifth the circle diameter, centred vertically. This simplicity makes it exceptionally legible at tiny sizes (on bus stops, apps, signage) and from a distance. It originated in 1908 for the Underground and was adopted as the corporate identity when TfL formed in 2000, unifying Underground, buses, rail, river and road services under one mark.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured blue (#000F9F, Pantone 072 C) pairs with TfL's signature red (Pantone 485 C) to create a high-contrast, two-colour system that defies the logistics sector's typical navy-and-grey palette. Blue signals statutory authority and trust; red signals movement and urgency. Both are specified as spot colours to guarantee consistency across enamel signage, vehicle livery, digital interfaces and print — critical for a mark that doubles as a legal wayfinding symbol.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the TfL logo, regardless of color or industry.
Brand web palette
Colors TfL uses across its website — the broader brand system around the logo.
About TfL
TfL, or Transport for London, is a government agency responsible for the transportation system in the United Kingdom's capital city. It was created in 2000 and is a statutory corporation owned by the Mayor of London and managed by a board of directors. TfL's headquarters are located in London, specifically at Palestra House in Southwark. TfL provides a wide range of products and services to the people of London, including operating the London Underground, London Buses, London Overground, Docklands Light Railway, and Tramlink. It also manages and operates the congestion charge, cycling infrastructure, and river services. In addition, TfL is responsible for the maintenance and improvement of London's roads and bridges. While TfL primarily operates within the Greater London area, its impact extends globally through partnerships and knowledge-sharing initiatives. It collaborates with transport authorities worldwide to exchange best practices and expertise in urban transportation. Notably, TfL has formed joint ventures with international partners in countries like Australia and the United Arab Emirates to assist in the development of their transport systems. In terms of market position, TfL is a prominent player in the transportation industry, serving millions of passengers daily. The London Underground alone is one of the busiest metro systems in the world. TfL's services are integral to keeping Londoners and visitors moving efficiently throughout the city. Over the years, TfL has achieved several notable milestones. In 2019, it introduced the Elizabeth line (Crossrail), a major new railway line connecting east and west London. This project aims to provide easier commutes and boost connectivity within the city. TfL has also focused on improving sustainability, with initiatives such as increasing the number of electric buses in its fleet. As of the latest updates, TfL, like many transport agencies globally, is facing the challenges posed by the COVID-19 pandemic. It has
Questions about the TfL logo
Why does TfL use the same symbol as the London Underground?
The roundel was created for the Underground in 1908. When Transport for London was established in 2000, it adopted the existing roundel as its corporate mark to give all London transport services — buses, rail, river, roads — a single, instantly recognisable identity.
Can other organisations use the TfL roundel?
No. The roundel is a registered trademark of Transport for London. Use is strictly controlled through formal licensing; unauthorised reproduction is prohibited to protect the mark's legal status as an official wayfinding symbol and to maintain public trust in the network.
What color is the TfL logo?
The dominant color of the TfL logo is Dark Galaxy (hex #000F9F). The closest Pantone match is Blue 072 C.
How many colors does the TfL logo have?
The TfL logo uses 1 primary color: #000F9F.
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The TfL logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.