Naver Logo
The Naver logo uses 1 primary color. Its dominant color is Alienated (#03CF5D, closest Pantone 2270 C). Naver operates in the Search Engines industry.
- Color family
- green
- Industry
- Search Engines
- Brand popularity
- Top 5% of indexed brands
- Website
- naver.com
Design analysis
Naver's primary logo is a custom wordmark set in a geometric sans-serif typeface with distinctive angled terminals on the 'V' and 'E' that create subtle forward momentum. The letters are tightly spaced but not touching, with uniform stroke weight that maintains clarity down to favicon size. A secondary mark — a white 'N' centered in a green square — serves as the app icon and browser favicon, functioning as a standalone symbol when the full wordmark lacks space. This dual-system approach is practical for a platform that lives across desktop, mobile, and third-party embeds. The wordmark avoids decorative ligatures or graphic flourishes, relying instead on the unique character shapes for differentiation. At small sizes the square mark outperforms the wordmark, which can blur below 16px; the square retains legibility because its single letterform has generous counters and no thin serifs.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #03CF5D is a high-saturation, mid-lightness green that sits between traditional 'finance blue' and 'e-commerce orange' used by many Asian tech giants. It signals growth and freshness without the environmental cliché of darker forest greens. On white backgrounds the contrast ratio meets WCAG AA for large text but fails for body copy, so Naver wisely restricts the green to UI accents and logo use, switching to dark grey for readable text.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Naver logo, regardless of color or industry.
Brand web palette
Colors Naver uses across its website — the broader brand system around the logo.
About Naver
Naver is a popular brand that offers a wide range of services and useful content to its users. On the Naver homepage, you can find various information and engaging content to cater to your interests. Naver provides quick access to services through its top navigation menu, allowing you to easily navigate through different sections. Stay updated with the latest news by clicking on the 새소식 블록 바로가기 or explore the world of online shopping through the 쇼핑 블록 바로가기. Naver also offers a personalized experience by providing 관심사 블록 that aligns with your interests. In the MY 영역, you can access the widget board, view settings, and search for any information you need. Naver's search feature is enhanced with search suggestions and recent search history. Customize your search preferences and enjoy a seamless browsing experience on Naver
Questions about the Naver logo
Why does Naver use a green square icon instead of the full name in its app?
The square mark scales cleanly to 16×16 pixels where the wordmark becomes illegible. The single letter 'N' with generous counters remains readable at favicon and home-screen sizes, a practical requirement for mobile-first markets.
Has the Naver wordmark always used this shade of green?
Earlier versions used a darker, bluer green (#009944 range). The shift to the brighter #03CF5D coincided with a broader UI refresh that moved the brand toward a lighter, more mobile-friendly palette, but the exact transition date was not publicly documented by the company.
What color is the Naver logo?
The dominant color of the Naver logo is Alienated (hex #03CF5D). The closest Pantone match is 2270 C.
How many colors does the Naver logo have?
The Naver logo uses 1 primary color: #03CF5D.
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The Naver logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.