Metro Logo
The Metro logo uses 2 primary colors. Its dominant color is Brilliance (#FEFEFE, closest Pantone 9345 C). Metro operates in the Publishing & Printing industry.
- Color family
- white
- Industry
- Publishing & Printing
- Brand popularity
- Top 53% of indexed brands
- Website
- metro.co.uk
Design analysis
Metro uses a bold, all-lowercase wordmark set in a custom geometric sans-serif with distinctive rounded terminals on the 'm', 'e', 'r', and 'o'. The letterforms are tightly tracked with uniform stroke weight, creating a solid rectangular block that reads clearly at newspaper masthead scale and as a favicon. The mark relies entirely on typography — no icon, symbol, or decorative element — which is standard for legacy newspaper brands transitioning to digital. At small sizes the rounded counters of the 'e' and 'o' remain open, and the double 'r' ligature-like spacing prevents the word from breaking into awkward shapes. The lack of serifs or contrast strokes gives it a modern, platform-neutral feel that works across app icons, social avatars, and print mastheads without redesign.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette shows #FEFEFE (near-white) dominating at 19% and #8B9B90 (a muted sage-grey) at just 7.9%, suggesting the logo was captured on a light background where the brand's signature green — typically a vivid #00A651 — may have been rendered in a desaturated or dark-mode variant. In publishing, high-contrast white-on-colour or colour-on-white is standard for legibility; the low saturation of #8B9B90 implies an adaptive version for subtle UI chrome rather than the primary brand expression.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Metro logo, regardless of color or industry.
Brand web palette
Colors Metro uses across its website — the broader brand system around the logo.
About Metro
Metro is a brand that provides insightful news and engaging content across a wide range of topics including technology, sports, entertainment, lifestyle, and more. With a focus on delivering accurate and informative articles, Metro keeps its audience up-to-date with the latest trends and developments. In a recent study, Metro reported that beer goggles are actually a myth. Contrary to popular belief, drinking alcohol doesn't make others appear more attractive. However, it does offer a sense of liquid courage that can boost confidence when approaching potential partners. The study, led by Molly Bowdring of Stanford University, found that alcohol influenced the likelihood of wanting to interact with someone attractive, rather than altering perception. The researchers suggest that alcohol enhances confidence in social interactions, giving individuals the courage to meet those they find most appealing. This research has important implications for therapists and patients, as it highlights the short-term benefits but potential long-term harm of alcohol in social situations. Stay informed and engaged with Metro, your trusted source for reliable and fascinating news
Questions about the Metro logo
Why is the Metro logo all lowercase?
The lowercase wordmark was chosen to feel approachable and modern, distinguishing Metro from traditional uppercase newspaper mastheads like THE TIMES or THE GUARDIAN. It signals a younger, commuter-focused readership and works better in digital UI where sentence-case dominates.
Has the Metro logo changed since launch?
The core wordmark has remained remarkably consistent since the UK launch in 1999. Minor optical adjustments were made for screen rendering — slightly heavier strokes and opened counters — but the custom typeface and lowercase structure are unchanged, giving the brand rare visual continuity across print and digital eras.
What color is the Metro logo?
The dominant color of the Metro logo is Brilliance (hex #FEFEFE). The closest Pantone match is 9345 C.
How many colors does the Metro logo have?
The Metro logo uses 2 primary colors: #FEFEFE, #8B9B90.
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The Metro logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.