Mercari Logo
The Mercari logo uses 1 primary color. Its dominant color is Aquarius Mood Indigo (#5356EE, closest Pantone 266 C). Mercari operates in the Marketplace industry.
- Color family
- blue
- Industry
- Marketplace
- Brand popularity
- Top 9% of indexed brands
- Website
- mercari.com
Design analysis
Mercari uses a lowercase wordmark set in a custom geometric sans-serif. The defining element is the 'm' glyph, where the right stem curves upward and loops back toward the left, forming a shape that reads simultaneously as a speech bubble and a circular arrow — a visual shorthand for conversation and recirculation. The remaining letters (e-r-c-a-r-i) share the same rounded, open apertures and uniform stroke weight, creating a cohesive rhythm. Because the 'm' carries the semantic weight, it functions as a standalone app icon at 32×32 px without losing clarity. The all-lowercase treatment softens the brand, signaling accessibility and peer-to-peer informality rather than corporate authority.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue #5356EE — a saturated indigo-purple — differentiates Mercari from the blues of eBay and Amazon, the red of Etsy, and the green of Depop. Purple occupies a creative, individualistic space that aligns with a marketplace for unique, secondhand items. It retains enough blue undertone to convey trust, while the vibrancy ensures visibility on mobile screens and in crowded app-store grids.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Mercari logo, regardless of color or industry.
Brand web palette
Colors Mercari uses across its website — the broader brand system around the logo.
About Mercari
Mercari is a unique and vibrant online marketplace that empowers you to declutter your life while discovering one-of-a-kind treasures that reflect your unique style. With Mercari, saying 'goodbye' to your old go-tos has never been easier, as it offers a platform where you can sell, buy, or trade a wide range of items. Whether you're in search of fashionable clothing, accessories, electronics, home decor, or even rare collectibles, Mercari has it all. The platform brings together a diverse community of sellers and shoppers, ensuring a vast selection of products to choose from. You can trust that each item listed on Mercari is an authentic representation and priced fairly. Mercari's user-friendly interface enhances your shopping experience, allowing you to seamlessly navigate through categories and find exactly what you're looking for. So why wait? Join Mercari today and embark on a thrilling journey of discovery, as you transform your unwanted items into treasures that will bring joy and fulfillment to someone else's life
Questions about the Mercari logo
What does the Mercari logo's 'm' symbol mean?
The stylised 'm' combines a speech bubble and a circular arrow, representing the two core actions on the platform: communication between buyer and seller, and the recirculation of goods from one owner to the next.
Does Mercari use a separate icon apart from the wordmark?
No. The custom 'm' from the wordmark serves as the standalone app icon and favicon; there is no separate symbol or logomark used independently of the type.
What color is the Mercari logo?
The dominant color of the Mercari logo is Aquarius Mood Indigo (hex #5356EE). The closest Pantone match is 266 C.
How many colors does the Mercari logo have?
The Mercari logo uses 1 primary color: #5356EE.
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The Mercari logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.