Matterport Logo
The Matterport logo uses 2 primary colors. Its dominant color is Red Pink (#FF3158, closest Pantone 1787 C). Matterport operates in the Programming & Developer Software industry.
- Color family
- red
- Industry
- Programming & Developer Software
- Brand popularity
- Top 2% of indexed brands
- Website
- matterport.com
Design analysis
Matterport uses a combination mark: a geometric symbol paired with a clean, all-lowercase wordmark set in a rounded grotesque sans serif. The symbol is an isometric "M" constructed from three rhombus planes that meet at a single vertex, forming the corner of a cube. This single gesture simultaneously reads as the brand initial and as a 3D spatial corner — a literal visualization of the company's core product (digital twins of physical space). The mark is built on a strict isometric grid; line weights are uniform and corners are sharp, which keeps the symbol crisp down to favicon size. The wordmark's rounded terminals soften the technical precision of the symbol, improving legibility at small sizes and giving the lockup a more approachable, product-led tone common in developer-facing platforms.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette pairs a high-saturation red-pink (#FF3158) with pure black (#000000). In the proptech and developer-tool categories — dominated by safe blues, dark navies, and greys — the red-pink acts as an immediate differentiator, signalling energy and consumer-grade polish rather than enterprise austerity. Black provides maximum contrast for UI chrome and technical documentation, while the accent colour remains legible on both light and dark backgrounds, a practical necessity for a platform embedded in third-party apps.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Matterport logo, regardless of color or industry.
Brand web palette
Colors Matterport uses across its website — the broader brand system around the logo.
About Matterport
Matterport is a brand that specializes in reality capture technology, offering innovative solutions for property managers in the commercial real estate industry. By leveraging reality capture, property managers can streamline operations, maximize profits, and mitigate risks. Reality capture involves collecting data about the real world and translating it into digital information, such as 3D models and point clouds. This technology uses techniques like 3D scanning, drone photogrammetry, and lidar to convert physical spaces into the digital realm. With reality capture, property managers can gain a detailed understanding of a property's condition and layout, simplifying maintenance and regulatory compliance. It offers benefits such as streamlined inspections, accurate lease calculations, facilitated renovations, risk mitigation, and enhanced marketing opportunities. Matterport's cutting-edge technology provides an immersive 3D experience, allowing investors, owners, and tenants to explore properties worldwide. They offer advanced 3D scanning cameras like the Pro3 and also have a Capture Services platform, where their trained technicians can provide accurate and high-quality scans. Reality capture is a valuable tool for commercial real estate managers, revolutionizing the industry and improving overall efficiency
Questions about the Matterport logo
What does the Matterport logo symbol represent?
The symbol is an isometric "M" formed by three planes meeting at a cube corner. It visualises the company's core technology: converting physical space into navigable 3D digital twins.
Why does Matterport use red-pink instead of blue like most B2B software companies?
The saturated red-pink (#FF3158) deliberately breaks category conventions to stand out in marketplace listings and embedded integrations, while still meeting accessibility contrast requirements on both light and dark UI themes.
What color is the Matterport logo?
The dominant color of the Matterport logo is Red Pink (hex #FF3158). The closest Pantone match is 1787 C.
How many colors does the Matterport logo have?
The Matterport logo uses 2 primary colors: #FF3158, #000000.
More red logos see all →
More Programming & Developer Software logos see all →
The Matterport logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.