Linktree Logo
The Linktree logo uses 2 primary colors. Its dominant color is Accursed Black (#080808, closest Pantone Black 6 C). Linktree operates in the Programming & Developer Software industry.
- Color family
- black
- Industry
- Programming & Developer Software
- Brand popularity
- Top 2% of indexed brands
- Website
- linktr.ee
Design analysis
Linktree's primary mark is a minimalist node-and-edge diagram — a central circle with three radiating branches terminating in smaller circles. This abstract tree graph renders the brand name literally: a link tree. The mark is geometric, constructed from consistent stroke weights and perfect circles, giving it the precision of a UI icon or flowchart symbol. No serifs, no gradients, no decorative flourishes. At favicon size (16×16 px), the structure holds because the positive space is generous and the topology is instantly readable as a branching hierarchy. In the link-in-bio category, where competitors lean on leaf icons, chain links, or generic arrows, Linktree owns the graph metaphor. The accompanying wordmark uses a clean, geometric sans-serif (customized Inter or similar) with tight kerning, but the symbol carries recognition alone — a practical necessity for app icons and social avatars where horizontal space is scarce.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette is effectively single-color: #080808 (near-black) for the mark, with #313131 appearing only in subtle secondary states. This monochrome approach mirrors developer-tool conventions — think GitHub, Vercel, Netlify — signaling technical credibility and platform neutrality. A black mark works on any background the user chooses for their Linktree page, avoiding brand-color clashes. It also prints cleanly, embosses well on merch, and survives dark-mode UI shifts without inversion logic.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Linktree logo, regardless of color or industry.
Brand web palette
Colors Linktree uses across its website — the broader brand system around the logo.
About Linktree
Linktree is the world's most popular bio link tool that offers a comprehensive solution for managing and sharing online content. With a simple link, Linktree helps users showcase everything they are, making their content more accessible, manageable, and conversion-friendly. The brand's story began in 2016 when brothers Alex and Anthony Zaccaria, along with their business partner Nick Humphreys, discovered the challenge of updating singular bio links while managing social media accounts for their clients. To address this pain point, they launched the first version of Linktree, and since then, the brand has experienced tremendous growth. With over 35 million users worldwide, Linktree provides a platform for brands, artists, publishers, agencies, and influencers to take control of their online presence. As the internet landscape became more fragmented, Linktree evolved its functionality to better serve its users and streamline the content-sharing process. The team behind Linktree is comprised of dedicated professionals, including developers, designers, marketers, and business operations specialists, all committed to empowering content creators with the best tools to showcase their work. Headquartered in Melbourne, Australia, Linktree has offices in Sydney and Los Angeles. The brand has garnered significant recognition, being featured on CNBC's 'Upstart 100' and Fast Company's 'Most Innovative Companies of 2020' list in the Social Media category. Join Linktree today and jumpstart your online presence at linktr. ee/
Questions about the Linktree logo
Has Linktree ever changed its logo?
The core node-and-branch symbol has remained visually consistent since launch. Minor optical adjustments to stroke weight and circle proportions have occurred during product redesigns, but no public rebrand or symbol replacement has taken place.
Why does the logo use black instead of a brand color?
Linktree pages are user-customizable with arbitrary background colors and themes. A black mark guarantees contrast and legibility on every user-chosen palette, while avoiding visual competition with the creator's own brand identity.
What color is the Linktree logo?
The dominant color of the Linktree logo is Accursed Black (hex #080808). The closest Pantone match is Black 6 C.
How many colors does the Linktree logo have?
The Linktree logo uses 2 primary colors: #080808, #313131.
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The Linktree logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.