Giphy Logo
The Giphy logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). Giphy operates in the Computers Electronics & Technology industry.
- Color family
- white
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 8% of indexed brands
- Website
- giphy.com
Design analysis
Giphy's logo is a custom all-caps wordmark set in a heavy, geometric sans-serif with distinctive notched terminals on the 'G' and 'Y'. The letterforms share a consistent stroke width and squared-off curves, giving the mark a monolithic, block-like presence that reads clearly at favicon size. Negative space inside the counters is generous, preventing the dense weight from clogging at small scales. The mark relies entirely on typography — no accompanying symbol or icon — which aligns with a platform whose product is itself visual content; the logo steps back to let GIFs take the foreground. Its rigid grid construction ensures consistent rendering across the myriad third-party integrations (keyboards, chat apps, social embeds) where the brand appears most often.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette shows only white (#FFFFFF) at 8.1%, confirming the logo is designed as a knockout mark — white type on Giphy's signature orange-red brand background. This high-contrast, single-color application maximizes legibility on busy, animated feed environments and satisfies accessibility thresholds without relying on color differentiation. In an industry where competitors often use multi-color gradients to signal creativity, the stark white-on-brand-color approach signals utility and neutrality, positioning Giphy as infrastructure rather than decoration.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Giphy logo, regardless of color or industry.
Brand web palette
Colors Giphy uses across its website — the broader brand system around the logo.
About Giphy
GIPHY is a dynamic brand that serves as the premier destination for an expansive collection of captivating GIFs and Animated Stickers on the internet. With a wide range of options to choose from, GIPHY ensures that you never miss out on the latest trends and the most entertaining content. No matter your mood or preference, GIPHY has got you covered. Browse through an extensive library of funny GIFs that are sure to make you laugh, or discover reaction GIFs that perfectly express your emotions. Additionally, uncover unique GIFs that encompass a variety of themes and subjects, allowing you to find the perfect match for any occasion. As the leading platform for all things animated, GIPHY empowers you to be animated. Whether you're looking to add a touch of humor to your conversations or simply express yourself creatively, GIPHY offers a world of possibilities that will enhance and enrich your online experiences. Explore GIPHY today and bring your chats to life
Questions about the Giphy logo
Does Giphy have a standalone icon separate from the wordmark?
No. Giphy uses only the custom wordmark; there is no separate symbol or monogram. The 'G' with its notched corner is sometimes used as an app icon, but it is a direct crop of the logotype, not a distinct mark.
Why does the logo appear white in most places?
The logo is designed as a knockout (white) to sit on Giphy's brand orange background. This single-color execution ensures maximum contrast across the countless third-party surfaces — keyboards, chat bubbles, embed players — where the brand appears without control over the surrounding UI.
What color is the Giphy logo?
The dominant color of the Giphy logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the Giphy logo have?
The Giphy logo uses 1 primary color: #FFFFFF.
More white logos see all →
More Computers Electronics & Technology logos see all →
The Giphy logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.