Bitly Logo
The Bitly logo uses 1 primary color. Its dominant color is Durotar Fire (#EE6123, closest Pantone 6021 C). Bitly operates in the Programming & Developer Software industry.
- Color family
- orange
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- bitly.com
Design analysis
Bitly's logo is a combination mark pairing a geometric symbol with a lowercase wordmark. The symbol is a stylized 'b' constructed from a single continuous stroke that loops into a speech-bubble tail, simultaneously suggesting a link, a conversation bubble, and the brand initial. This dual metaphor — connection and communication — is rendered in a flat, mono-weight line with rounded terminals, giving it a friendly, approachable geometry that scales cleanly to favicon size. The wordmark uses a custom rounded sans-serif (closely related to Circular or Sofia Pro) with identical corner radii, creating visual harmony between mark and type. At small sizes the symbol holds its shape because the counter-space remains open and the tail doesn't fragilise; the whole lockup works horizontally or stacked without re-drawing.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single-brand orange (#EE6123) breaks the blue-heavy convention of developer tools and SaaS platforms, signalling energy, urgency, and human warmth rather than sterile reliability. In a dashboard context the hue pops against both light and dark modes, and it survives monochrome reproduction because the mark relies on shape, not colour contrast, for recognition.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Bitly logo, regardless of color or industry.
Brand web palette
Colors Bitly uses across its website — the broader brand system around the logo.
About Bitly
Bitly is a platform that serves as a catalyst for connections in the digital world. For over a decade, Bitly has been the point of connection for those who share digital information and their audiences. Their core values of action, progress, and growth are reflected in their commitment to innovation and change. Bitly offers a range of products and services to help users customize, share, and track links, including dynamic solutions like QR Codes and link-in-bio for social media profiles. They also provide resources such as API documentation, ebooks, webinars, and app connectors to optimize the Bitly experience. Bitly prioritizes diversity, equity, and inclusion, fostering a culture of allyship, accessibility, and learning. Their leadership team, including the VP of Engineering, Chief Diversity Officer, and CEO, brings years of industry experience to drive innovation and growth. Bitly is dedicated to creating a work environment where all employees feel safe and valued, with Employee Resource Groups focused on marginalized communities and intentional DEI initiatives. Join Bitly and become part of a company that values connection, innovation, integrity, and fun
Questions about the Bitly logo
What does the Bitly symbol represent?
The mark merges a lowercase 'b' with a speech-bubble tail, visualising both the brand initial and the act of sharing a link — a conversation starter between creator and audience.
Has the logo changed much since Bitly launched?
The original 2008 logo used a 3D-glossy 'bit.ly' wordmark. A 2014 redesign introduced the flat orange 'b' symbol and lowercase wordmark, and the system has been refined only subtly since (optical adjustments, tighter spacing) without a full rebrand.
What color is the Bitly logo?
The dominant color of the Bitly logo is Durotar Fire (hex #EE6123). The closest Pantone match is 6021 C.
How many colors does the Bitly logo have?
The Bitly logo uses 1 primary color: #EE6123.
More orange logos see all →
More Programming & Developer Software logos see all →
The Bitly logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.