EX.CO Logo
The EX.CO logo uses 1 primary color. Its dominant color is Coco’s Black (#1D1D1B, closest Pantone 419 C). EX.CO operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 4% of indexed brands
- Website
- ex.co
Design analysis
The EX.CO logo is a minimalist wordmark built around a distinctive typographic interruption: the period centered between "EX" and "CO" functions as both a literal domain reference and a visual anchor. The letterforms appear to be a customized geometric sans-serif — likely derived from a family like Inter or Space Grotesk — with uniform stroke weight, open apertures, and a slightly wide stance that ensures legibility at small sizes. The dot is optically centered and scaled to match the stroke thickness of the letterforms, creating a rhythmic three-part composition (EX · CO) that reads as a single unit. This construction works exceptionally well in the ad-tech and publisher SaaS space, where logos frequently appear in crowded header bars, partner sliders, and favicon-sized contexts. The absence of a separate icon mark reduces cognitive load; the domain itself is the brand, reinforcing direct navigation. At very small sizes (16px favicon), the dot can visually merge with the "C" counter, but the high contrast of near-black on white preserves the word shape.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black #1D1D1B (Coco's Black) projects technical precision and editorial authority — critical in a sector where publishers entrust revenue infrastructure to the platform. Unlike the saturated blues and purples common in ad-tech, this neutral dark avoids platform fatigue and pairs cleanly with any publisher's own brand colors when co-branded. The 14.3% coverage suggests generous whitespace, reinforcing a premium, uncluttered product perception.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the EX.CO logo, regardless of color or industry.
Brand web palette
Colors EX.CO uses across its website — the broader brand system around the logo.
About EX.CO
EX. CO is the world's leading publisher-first video technology platform that empowers publishers to take control of their video strategy for maximum yield. With EX. CO, publishers and content websites can easily display their own or syndicated videos across all pages, increasing dwell time and page yield by 30%+. The platform offers advanced AI-based tools to manage video and advertising on websites, maximizing yield and delivery for direct and programmatic demand. EX. CO's video player and interactive experiences help drive more newsletter sign-ups and increase conversion to paid subscriptions. Publishers can also engage users with compelling quizzes or polls, collecting demographic data or interest-based information for remarketing efforts. Additionally, the platform allows businesses to connect with customers through personalized guides, matching them with relevant products and services. Trusted by publishers and businesses worldwide, EX. CO has delivered powerful results, increasing engagement, revenue, and ad viewability. Join EX. CO and take your content to the next level
Questions about the EX.CO logo
Why does EX.CO use a period in the logo instead of a symbol?
The period directly references the ex.co domain, turning the URL itself into the primary brand asset. This eliminates the need for a separate icon, simplifies co-branding on publisher sites, and reinforces direct navigation — a practical choice for a B2B platform whose customers embed the technology across thousands of domains.
Has the logo changed since the company rebranded from Playbuzz?
Yes. The Playbuzz era used a playful speech-bubble icon with a multi-color palette suited to its quiz-content origins. The 2021 rebrand to EX.CO introduced the current typographic wordmark in near-black, signaling a strategic pivot from consumer-facing interactive content to enterprise video infrastructure for publishers.
What color is the EX.CO logo?
The dominant color of the EX.CO logo is Coco’s Black (hex #1D1D1B). The closest Pantone match is 419 C.
How many colors does the EX.CO logo have?
The EX.CO logo uses 1 primary color: #1D1D1B.
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The EX.CO logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.