Eyeo Logo
The Eyeo logo uses 2 primary colors. Its dominant color is Accursed Black (#080808, closest Pantone Black 6 C). Eyeo operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 28% of indexed brands
- Website
- eyeo.com
Design analysis
The Eyeo mark is a typographic logotype that doubles as a pictogram: the letters "eye" form a stylised eye shape, with the final "o" functioning as the pupil. This visual pun makes the brand name instantly readable while embedding a symbol that reinforces the company's focus on user vision and control. The letterforms are geometric, low-contrast, and set in a single weight, which keeps the mark legible down to favicon size. The tight kerning between "eye" and "o" ensures the eye metaphor reads as a single unit rather than two separate elements, a practical strength for app icons and browser-extension badges where space is constrained.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette consists of near-black (#080808) and a very dark grey (#313131), effectively a monochrome scheme. This aligns with the broader ad-tech and privacy-tool sector, where dark, neutral marks signal technical credibility, unobtrusiveness, and compatibility with both light and dark browser themes. The absence of accent colour avoids visual clutter and ensures the logo never competes with publisher content or advertiser creative — a deliberate functional choice for a company whose product sits inside other people's interfaces.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Eyeo logo, regardless of color or industry.
Brand web palette
Colors Eyeo uses across its website — the broader brand system around the logo.
About Eyeo
With a commitment to fostering a fair and prosperous internet, eyeo offers unique technology that empowers advertisers, publishers, and technology providers while meeting their users' demands for a better online experience. Headquartered in Cologne, eyeo has offices in Berlin, Toronto, and Malmö, as well as remote employees in over 30 countries worldwide. Since its establishment in 2011, eyeo has grown to have over 300 employees representing 45 nationalities. The company's success story began as the business side of Adblock Plus (ABP) and has evolved to create a thriving ecosystem by building, monetizing, and distributing ad-filtering technologies. eyeo's notable achievements include launching the Acceptable Ads program, developing the Acceptable Ads Committee (AAC), and reaching milestones such as acquiring 100 million users and partnering with 10,000 publishers. They also introduced innovative solutions like Crumbs, a privacy-first alternative to third-party cookies, and the eyeo DSP, an advertiser solution exclusively powered by Acceptable Ads and its audience base. Overall, eyeo plays a crucial role in the online ecosystem by providing revenue opportunities, ensuring non-intrusive ads, and putting users in control of their internet experience
Questions about the Eyeo logo
Does Eyeo use a separate icon apart from the logotype?
The logotype itself serves as the primary icon; the "eye" + "o" combination is used at small sizes (browser extension badge, favicon) without a separate symbol. No distinct standalone icon is publicly documented.
Why is the logo so dark instead of using a brand colour like blue or green?
A near-black mark remains visible and neutral on any publisher site, browser theme, or operating system colour mode. It also reinforces the company's positioning as a background infrastructure provider rather than a consumer-facing brand that needs emotional colour cues.
What color is the Eyeo logo?
The dominant color of the Eyeo logo is Accursed Black (hex #080808). The closest Pantone match is Black 6 C.
How many colors does the Eyeo logo have?
The Eyeo logo uses 2 primary colors: #080808, #313131.
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The Eyeo logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.