Braze Logo
The Braze logo uses 1 primary color. Its dominant color is Cursed Black (#121213, closest Pantone Black 6 C). Braze operates in the Programming & Developer Software industry.
- Color family
- black
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- braze.com
Design analysis
The Braze logo is a lowercase wordmark where the initial "b" doubles as a symbolic mark. The vertical stem of the "b" extends upward into a stylized flame shape — three pointed tongues of fire that also suggest a spark or data signal. The remaining letters "raze" follow in a clean, geometric sans-serif with rounded terminals, consistent with the friendly-yet-technical tone common in B2B SaaS. The mark is monochrome, typically rendered in near-black (#121213) on white, though it reverses to white on dark backgrounds.
At small sizes the flame detail on the "b" remains legible down to roughly 16–18 px because the counter of the "b" stays open and the flame's three prongs are separated by clear negative space. The wordmark's uniform stroke weight avoids thin serifs or hairlines that would fracture in favicon or app-icon contexts. In the crowded customer-engagement category — where competitors like Iterable, Customer.io, and Salesforce Marketing Cloud favor abstract geometric symbols — Braze's choice to fuse letter and symbol into a single readable "b" gives it immediate name recognition without requiring a separate icon lockup.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single near-black (#121213) projects technical precision and neutrality, letting the product's colorful campaign dashboards take visual priority. In an industry where rivals often adopt saturated blues, purples, or gradients to signal "data" or "AI," Braze's restraint feels confident and implementation-agnostic — the platform works whatever brand colors the client brings. The low measured percentage (13.8%) reflects the logo's high white-space ratio, ensuring it sits quietly inside dense marketing UIs.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Braze logo, regardless of color or industry.
Brand web palette
Colors Braze uses across its website — the broader brand system around the logo.
About Braze
Braze is a customer engagement platform that helps brands build strong and lasting relationships with their customers. The company was founded in 2011 by Jonathan Hyman, Bill Magnuson, and Mark Ghermezian, and is headquartered in New York City, United States. Braze provides a suite of products and services designed to enhance customer engagement and drive business growth. Its main offerings include messaging automation, personalized messaging, cross-channel messaging, and analytics. The platform allows brands to reach their customers through various channels, including email, push notifications, in-app messages, and SMS. Operating on a global scale, Braze has established itself as a leader in the customer engagement space. The company serves a wide range of industries, including retail, e-commerce, media, and entertainment. Notable clients include Gap, Grubhub, and Urban Outfitters. Braze has also formed strategic partnerships to expand its global reach. It has collaborated with major technology platforms such as Amazon Web Services (AWS) and Microsoft Azure to ensure seamless integration with other marketing tools and platforms. Additionally, Braze has acquired several companies to enhance its product offerings and strengthen its market position. In terms of market position, Braze is considered a market leader in the customer engagement industry. It competes with other major players like Salesforce's Marketing Cloud, Adobe's Marketing Cloud, and Oracle's Eloqua. However, Braze distinguishes itself through its focus on personalized messaging and its robust analytics capabilities. Over the years, Braze has achieved significant milestones and experienced steady growth. In 2018, the company raised $80 million in a series E funding round, bringing its total funding to over $200 million. These funds have been used to fuel global expansion, enhance product development, and invest in research and innovation. As of now, Braze continues to innovate and evolve its platform to
Questions about the Braze logo
Why does the Braze logo use a flame on the "b"?
The flame visualizes the brand name's homophone "blaze" and the metallurgical term "braze" (joining metals with heat), suggesting the platform fuses customer data and messaging channels into lasting relationships.
Has the Braze logo changed since the company rebranded from Appboy?
Yes. When the company renamed from Appboy to Braze in late 2017, it introduced the current flame "b" wordmark, replacing Appboy's earlier rocket-icon logomark to better reflect the new name and mature enterprise positioning.
What color is the Braze logo?
The dominant color of the Braze logo is Cursed Black (hex #121213). The closest Pantone match is Black 6 C.
How many colors does the Braze logo have?
The Braze logo uses 1 primary color: #121213.
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The Braze logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.