Quartz Logo
The Quartz logo uses 1 primary color. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). Quartz operates in the Business Services industry.
- Color family
- black
- Industry
- Business Services
- Brand popularity
- Top 4% of indexed brands
- Website
- qz.com
Design analysis
The Quartz logo is a lowercase wordmark set in a geometric sans-serif typeface, rendering only the two letters "qz" in solid black. The construction is deliberately minimal: uniform stroke weight, open apertures, and a distinctive tail on the "q" that curves downward without crossing the baseline, while the "z" retains sharp horizontal terminals. This restraint makes the mark highly legible at favicon sizes (16×16 px) and on mobile notification badges, where intricate symbols would blur. In the digital-news context, the wordmark avoids the cliché of globes, shields, or monogram crests used by legacy publishers, signaling a platform-native brand rather than a print transplant.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The sole measured color is #000000 (Armour Wash), covering roughly ten percent of the mark's bounding box. Pure black is the pragmatic choice for a news brand that appears on white article pages, dark-mode apps, third-party aggregators, and social-card overlays. It guarantees maximum contrast without relying on a proprietary hue that could clash with partner content or sponsored modules, and it reproduces flawlessly in single-color print, fax, or e-ink environments.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Quartz logo, regardless of color or industry.
Brand web palette
Colors Quartz uses across its website — the broader brand system around the logo.
About Quartz
Quartz is a leading brand that is committed to making the business world better. With a wide range of products and services, Quartz strives to provide informative and engaging content in the areas of business news, money, markets, tech, innovation, lifestyle, and leadership. As a global brand, Quartz operates in over 130 countries and offers a diverse range of content, including articles, podcasts, emails, and more. One of Quartz's endeavors includes highlighting the innovation and efforts of companies like Danone, a major food and beverage company. Danone is dedicated to addressing climate change and improving food accessibility. Through its regenerative agriculture program and cooperation with farmers, Danone has been successful in improving soil health, reducing chemical use, and promoting more sustainable agricultural practices. Danone is also focused on reducing methane emissions, cutting waste, and ensuring equal access to nutritious foods. By working with both the public and private sectors, Danone aims to tackle complex challenges and make a positive impact on the planet
Questions about the Quartz logo
Who designed the Quartz logo?
Quartz has not publicly credited a specific designer or agency for the original 2012 wordmark. The identity was developed in-house with input from Atlantic Media's creative team during the brand's pre-launch phase.
Has the Quartz logo changed since launch?
The core "qz" wordmark has remained visually consistent since 2012. Minor optical adjustments to spacing and the q's tail curvature were made during a 2018 brand refresh after Uzabase acquired the company, but no formal redesign has been announced.
What color is the Quartz logo?
The dominant color of the Quartz logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the Quartz logo have?
The Quartz logo uses 1 primary color: #000000.
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The Quartz logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.