Qantas Logo
The Qantas logo uses 2 primary colors. Its dominant color is Free Speech Red (#BE0000, closest Pantone 3517 C). Qantas operates in the Air Travel industry.
- Color family
- red
- Industry
- Air Travel
- Brand popularity
- Top 1% of indexed brands
- Website
- qantas.com
Design analysis
The Qantas mark is a pure symbol — a stylised kangaroo in mid-leap, rendered as a single solid silhouette. No wordmark is locked to the icon in its primary form; the animal itself carries the brand. The pose is horizontal, suggesting forward motion and flight, with the tail and hind legs stretched back and forepaws reaching forward. This creates a strong, unambiguous profile that reads instantly at favicon size or on a tail fin 30 metres wide. The geometry is organic but controlled: curves are smooth, negative space is minimal, and there are no fine details to lose in reproduction. In the airline sector, where marks must work on mobile apps, boarding passes, aircraft livery and sponsor signage simultaneously, this reduction to a single red shape is a practical masterstroke.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #BE0000 (a vivid, slightly orange-leaning red) and #666666 (a neutral mid-grey) — aligns with aviation norms while asserting ownership. Red signals energy, speed and the Australian flag; it also pops against the white fuselage and blue sky that form the brand's everyday backdrop. The grey plays a supporting role, used for the logotype 'QANTAS' when it appears beside the symbol, ensuring typography never competes with the icon. Together they deliver high contrast in both full-colour and single-colour (white-on-red or black-on-white) applications.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Qantas logo, regardless of color or industry.
Brand web palette
Colors Qantas uses across its website — the broader brand system around the logo.
About Qantas
Qantas is a renowned brand that offers a wide range of products and services to cater to the needs of travelers. With a strong focus on customer satisfaction, they provide support and assistance to customers with special needs, such as damaged mobility aids. Their dedicated team is available to address concerns and queries related to disability plans and more. In addition to their exceptional customer service, Qantas also offers various travel guides to help travelers explore different destinations. From Australia's stunning New South Wales, Victoria, and Queensland to South Pacific islands like Fiji and Vanuatu, they have you covered. With their interactive map, you can easily plan your next trip using money or Qantas Points. Qantas also provides attractive flight deals to numerous international destinations, including Australia, New Zealand, Japan, Singapore, and more. Their travel classes, such as First, International Business, Premium Economy, and Economy, are designed to ensure a comfortable and enjoyable journey. Upgrade your travel experience with Qantas and enjoy their top-notch services and excellent amenities onboard
Questions about the Qantas logo
Why does Qantas use a kangaroo in its logo?
The kangaroo is Australia's most recognisable native animal and has represented the airline since 1947, reinforcing its status as the national carrier and linking the brand to the country's identity.
Has the flying kangaroo logo changed much over time?
The core silhouette has remained remarkably consistent; updates have been subtle refinements to proportions and stance rather than redesigns, preserving instant recognition across generations.
What color is the Qantas logo?
The dominant color of the Qantas logo is Free Speech Red (hex #BE0000). The closest Pantone match is 3517 C.
How many colors does the Qantas logo have?
The Qantas logo uses 2 primary colors: #666666, #BE0000.
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The Qantas logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.