The Wall Street Journal Logo
The The Wall Street Journal logo uses 1 primary color. Its dominant color is Carbon Fibre (#2F2F2F, closest Pantone 10399 C). The Wall Street Journal operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 1% of indexed brands
- Website
- wsj.com
Design analysis
The Wall Street Journal's logo is a classic masthead wordmark set in a proprietary blackletter typeface derived from 19th-century English Gothic models. The letterforms feature sharp, angular strokes, dramatic thick-thin contrast, and diamond-shaped serifs that evoke the gravitas of traditional broadsheet newspapers. Kerning is tight but legible, and the period after "Journal" is an integral, non-negotiable component of the mark. This construction signals permanence and editorial authority, distinguishing it from the geometric sans-serifs favored by digital-first competitors. At small sizes — favicon, app icon, social avatar — the full wordmark loses legibility, so the brand relies on a simplified "WSJ" monogram or the standalone "Journal" in the same blackletter weight for digital touchpoints. In print, the masthead spans the full width of the front page, anchoring the grid system and dictating the visual hierarchy for headlines, columns, and advertising modules.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #2F2F2F (a dense, warm black) is the sole logo color, reinforcing the brand's heritage as a "black-and-white" newspaper. In financial publishing, black conveys seriousness, data density, and trust; it also ensures maximum contrast on newsprint and across digital substrates without requiring a secondary palette. The near-neutral tone avoids the blue bias common in fintech branding, preserving the Journal's distinct, print-first identity.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the The Wall Street Journal logo, regardless of color or industry.
Brand web palette
Colors The Wall Street Journal uses across its website — the broader brand system around the logo.
About The Wall Street Journal
The Wall Street Journal (WSJ), based in the United States, is one of the most prominent and well-respected financial newspapers in the world. It was first published in 1889 by Charles Dow, Charles Bergstresser, and Edward Jones. From its inception, the WSJ targeted business owners and professionals, providing them with accurate and timely information about the stock market, business news, and global events that impact the economy. Headquartered in New York City, the WSJ operates as a subsidiary of Dow Jones & Company, which in turn is a subsidiary of News Corp. The company also has international editions and local-language papers published in Europe and Asia, namely Europe, Asia, and India editions. It employs a large network of journalists and reporters globally to ensure comprehensive and diverse coverage of news across different industries. The WSJ offers various products and services to its readers. Its primary product is the print edition, which is published daily, Monday through Saturday. In addition to the print edition, the WSJ provides digital subscriptions through its website and mobile app, offering readers access to exclusive articles, videos, podcasts, and interactive features. Furthermore, the WSJ hosts conferences, seminars, and events, bringing together industry leaders and influencers for insightful discussions. As for its market position, the WSJ has a strong presence and commands significant influence both domestically and globally. In terms of global sales, it has over 2 million digital subscribers and more than 1. 5 million print subscribers as of 2021. It competes with other financial newspapers such as the Financial Times and Bloomberg News, but its extensive coverage, trusted reputation, and commitment to journalism have helped it establish a leading position in the industry. Over the years, the WSJ has undergone significant changes to adapt to the evolving media landscape. In 1997, it launched WSJ. com, the online version of its newspaper, w
Questions about the The Wall Street Journal logo
Has the Wall Street Journal logo ever been redesigned?
The core blackletter masthead has remained visually consistent since the early 20th century, with only minor optical adjustments for new printing technologies. A major simplification for digital use introduced the "WSJ" monogram, but the primary logo has not undergone a public redesign.
What font does the Wall Street Journal logo use?
The masthead uses a custom-drawn blackletter family (often referred to internally as "Dow Jones Gothic") created exclusively for the publication. It is not licensed commercially; the closest public approximations are classic English Gothic or Old English Text MT, though neither matches the proprietary letterforms exactly.
What color is the The Wall Street Journal logo?
The dominant color of the The Wall Street Journal logo is Carbon Fibre (hex #2F2F2F). The closest Pantone match is 10399 C.
How many colors does the The Wall Street Journal logo have?
The The Wall Street Journal logo uses 1 primary color: #2F2F2F.
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The The Wall Street Journal logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.