The Irish Times Logo
The The Irish Times logo uses 1 primary color. Its dominant color is Anti-Flash White (#F2F2F2, closest Pantone 9345 C). The Irish Times operates in the Publishing & Printing industry.
- Color family
- white
- Industry
- Publishing & Printing
- Brand popularity
- Top 3% of indexed brands
- Website
- irishtimes.com
Design analysis
The Irish Times logo is a classic serif wordmark in the newspaper masthead tradition. It sets "The" in smaller capitals above a larger "IRISH TIMES" in a high-contrast Didone-style typeface with sharp, unbracketed serifs and strong vertical stress. The two-line stack creates a compact, nearly square proportion that fits neatly into a browser tab, app icon, or print column flag. Letter spacing is tight but not touching, preserving legibility when the mark is reduced to 16 px height. The absence of any symbol or ornament keeps the mark pure typography — a deliberate choice that signals editorial authority and continuity with 19th-century broadsheet conventions while remaining functional on modern digital surfaces.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #F2F2F2 (effectively white) indicates the logo is most often deployed as a knockout on dark backgrounds — dark navy, black, or deep green in the brand’s UI. This inversion is standard for news apps and paywall screens where the masthead sits on a coloured bar. A near-white value ensures maximum contrast without the harshness of pure #FFFFFF on OLED displays, and it prints cleanly as a spot white on coloured newsprint wraps.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the The Irish Times logo, regardless of color or industry.
Brand web palette
Colors The Irish Times uses across its website — the broader brand system around the logo.
About The Irish Times
The Irish Times is a reputable and well-established brand that offers a wide range of products and services. As a leading news publisher, they provide the latest news and updates on various topics, including politics, business, sports, and entertainment. In addition to news articles, The Irish Times offers opinion pieces, editorials, letters, and cartoons to provide diverse perspectives on current issues. They also cover topics such as finance, property, lifestyle, and culture, ensuring a comprehensive reading experience for their audience. Moreover, The Irish Times offers exclusive content for their subscribers, including access to premium articles and special reports. They also provide interactive features like crosswords, puzzles, and Sudoku to engage their readers. The brand is trusted for its reliable and accurate reporting, with a team of experienced journalists and contributors delivering high-quality content. The Irish Times is committed to keeping their readers informed and entertained while maintaining the highest journalistic standards. Whether you're interested in current affairs, lifestyle, or culture, The Irish Times has something for everyone. Subscribe to gain access to their premium content and enjoy a comprehensive news experience from a trusted source
Questions about the The Irish Times logo
What font does The Irish Times use for its logo?
The masthead uses a custom-drawn Didone serif exclusive to the title. It is not a commercially licensed font; the letterforms were refined in-house to maintain consistent weight and serif geometry across print and digital resolutions.
Has the logo changed significantly in recent decades?
The core wordmark has remained visually stable since the 1990s. Minor optical adjustments were made for screen rendering — slightly heavier hairlines and opened counters — but the overall silhouette and proportions are unchanged, preserving instant recognition across generations of readers.
What color is the The Irish Times logo?
The dominant color of the The Irish Times logo is Anti-Flash White (hex #F2F2F2). The closest Pantone match is 9345 C.
How many colors does the The Irish Times logo have?
The The Irish Times logo uses 1 primary color: #F2F2F2.
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The The Irish Times logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.