The New Yorker Logo
The The New Yorker logo uses 2 primary colors. Its dominant color is Fighter Jet (#939598, closest Pantone Cool Gray 7 C). The New Yorker operates in the Publishing & Printing industry.
- Color family
- gray
- Industry
- Publishing & Printing
- Brand popularity
- Top 2% of indexed brands
- Website
- newyorker.com
Design analysis
The New Yorker's primary mark is an illustrative mascot — Eustace Tilley, a Victorian dandy in a top hat examining a butterfly through a monocle — rendered in fine black line work on a white field. It functions as a narrative emblem rather than a conventional wordmark or abstract symbol, a rarity in magazine publishing where typographic logos dominate. The hand-drawn etching style gives it texture and personality that survive reduction to favicon size; the silhouette of the hat, profile, and raised monocle remains legible even at 16 pixels. Its eccentricity signals literary sophistication and editorial independence, differentiating the brand from newsweeklies that rely on bold sans-serif mastheads. The mark's longevity (virtually unchanged since 1925) has turned a one-off cover illustration into a shorthand for the magazine's voice.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The logo is historically a single-colour black line drawing (#000000) on the magazine's cream stock or digital white (#FFFFFF). The measured #939598 (Cool Gray 7) appears only in screen-based grayscale renditions or anti-aliased edges, not in the official brand palette. This monochrome strategy aligns with print-publishing heritage — black ink on paper — and ensures the mark reproduces cleanly across newsprint, glossy inserts, and OLED screens without colour-management risk.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the The New Yorker logo, regardless of color or industry.
Brand web palette
Colors The New Yorker uses across its website — the broader brand system around the logo.
About The New Yorker
The New Yorker is a renowned brand that offers a wide range of products and services to its audience. With a focus on news, books, culture, fiction, poetry, humor, cartoons, magazine, puzzles, games, video, and podcasts, The New Yorker provides a comprehensive platform for information, entertainment, and intellectual stimulation. The brand's recent article titled Why Republicans Are Complaining About the Hunter Biden Special Counsel That They Asked For sheds light on the political landscape and the actions of Republicans in their pursuit of investigating Hunter Biden. It highlights the shifting goalposts and performative politics that surround this case. The New Yorker's coverage is informative and engaging, providing insights into the actions of both Republicans and the Biden family. With their in-depth reporting, The New Yorker ensures that readers have access to accurate and thought-provoking perspectives on current affairs and political developments. Overall, The New Yorker is a trusted brand that provides a rich tapestry of content, ranging from news to entertainment, that caters to a diverse audience
Questions about the The New Yorker logo
Who drew the original New Yorker logo?
Rea Irvin, the magazine's first art editor, created Eustace Tilley for the 21 February 1925 debut issue. He based the figure on an 1834 engraving of a French count, adding the monocle and butterfly.
Does the logo ever change for special issues?
The core Eustace Tilley drawing remains constant on the annual anniversary issue, but guest artists regularly reinterpret him for covers — adding masks, VR headsets, or climate protest signs — while the masthead logo itself stays untouched.
What color is the The New Yorker logo?
The dominant color of the The New Yorker logo is Fighter Jet (hex #939598). The closest Pantone match is Cool Gray 7 C.
How many colors does the The New Yorker logo have?
The The New Yorker logo uses 2 primary colors: #939598, #FFFFFF.
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The The New Yorker logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.