The Japan Times Logo
The The Japan Times logo uses 2 primary colors. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). The Japan Times operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 53% of indexed brands
- Website
- japantimes.co.jp
Design analysis
The Japan Times logo is a classic newspaper masthead wordmark set in a custom-drawn serif typeface with high contrast between thick and thin strokes. The letterforms exhibit sharp, bracketed serifs and a vertical stress that echoes 19th-century Didone models, giving the mark immediate gravitas and a sense of institutional permanence. Kerning is tight but not touching, allowing each character to breathe while maintaining a cohesive horizontal block that locks neatly into a broadsheet flag or digital header. At small sizes — such as a favicon or app icon — the full wordmark becomes illegible, so the brand relies on a condensed “TJT” monogram or the standalone “Japan Times” abbreviation in the same typeface, preserving the serif DNA without the horizontal sprawl.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — pure black (#000000) with a touch of dark gray (#666666) — is the industry standard for legacy news brands. Black signals authority, neutrality, and print heritage; the gray likely serves as a subtle drop-shadow or rule line that adds depth on screen without introducing a second hue. This restraint avoids the color-coded section systems used by some competitors, keeping the masthead timeless and reproduction-safe across newsprint, PDF, and OLED displays.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the The Japan Times logo, regardless of color or industry.
Brand web palette
Colors The Japan Times uses across its website — the broader brand system around the logo.
About The Japan Times
Introducing The Japan Times, your go-to source for all things Japan. As a renowned brand in the industry, we provide a wide range of informative and engaging content to keep you updated on the latest news, business developments, opinions, sports highlights, and entertainment buzz from Japan and beyond. Delve into our extensive coverage of politics, society, crime, science, health, and more to gain a deeper understanding of Japan's diverse landscape. Explore our in-depth articles on global politics, crime, social issues, and health, with a focus on the Asia-Pacific region. Looking for business insights? We offer comprehensive coverage of companies, economy, markets, and technology to keep you ahead in the business world. Sports enthusiasts will find their fix with our expert analysis and updates on sumo, soccer, baseball, basketball, tennis, and the Olympics. But that's not all. Our platform also features thought-provoking editorials, commentary, travel guides, food and drink recommendations, lifestyle features, and cultural coverage encompassing film, books, music, art, TV, and stage. Stay informed with The Japan Times - your gateway to understanding and enjoying Japan's vibrant culture and society. Subscribe now for more access to our extensive content
Questions about the The Japan Times logo
Has The Japan Times logo changed significantly since 1897?
The masthead has evolved through several refinements but retains its original Didone serif character. Major redraws occurred in the post-war era and again for digital optimization, each preserving the core letter shapes while adjusting weight and spacing for new reproduction methods.
Why does the brand use a monogram instead of a symbol?
Newspaper tradition favors typographic flags over pictorial marks because the name itself carries the trust equity. A monogram extends that equity into square formats (app icons, social avatars) without diluting the masthead’s authority or requiring readers to learn a new symbol.
What color is the The Japan Times logo?
The dominant color of the The Japan Times logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the The Japan Times logo have?
The The Japan Times logo uses 2 primary colors: #000000, #666666.
More black logos see all →
More Publishing & Printing logos see all →
The The Japan Times logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.