Nº 287 Medical News Today logo

Medical News Today Logo

The Medical News Today logo uses 1 primary color. Its dominant color is Chinese Blue (#3D5191, closest Pantone 7670 C). Medical News Today operates in the Health industry.

Color family
blue
Industry
Health
Brand popularity
Top 3% of indexed brands
Website
medicalnewstoday.com

Design analysis

The Medical News Today logo operates as a combined mark: a compact wordmark set in a clean, geometric sans-serif (resembling a customized Gotham or Proxima Nova family) paired with a minimalist icon — a stylized lowercase 'm' formed from a single continuous stroke that suggests both a heartbeat line and a digital node. The letterforms are tightly tracked with consistent stroke weight, giving the wordmark a unified, authoritative rhythm that reads clearly at favicon scale. The icon sits flush left of the type, aligned to the x-height, creating a square-ish lockup that fits social avatars and app tiles without cropping. At small sizes the icon remains legible because its counter spaces are open and its terminals are blunt, not tapered; the wordmark holds because the type avoids thin hairlines or extreme contrast. In the crowded health-publisher space, the mark avoids clichéd crosses, leaves, or shields, relying instead on typographic discipline and a single memorable glyph to signal credibility.

Continuous-stroke 'm' icon doubling as pulse lineTight-tracked geometric sans-serif wordmarkSquare lockup optimized for avatar cropsSingle deep blue (#3D5191) across all touchpoints

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The sole measured hue, #3D5191 (Chinese Blue), sits in the deep blue-violet range long associated with clinical authority, institutional trust, and calm rationality — core expectations for a medical reference brand. Unlike the lighter cyan or teal palettes common in wellness startups, this saturated mid-tone conveys seriousness without feeling cold, and it maintains AA contrast on white backgrounds for both text and icon, meeting accessibility standards across desktop and mobile.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Medical News Today logo, primary version
Primary SVG PNG
Medical News Today logo, white version for dark backgrounds
White SVG PNG
Medical News Today logo, black monochrome version
Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Medical News Today logo, regardless of color or industry.

Brand web palette

Colors Medical News Today uses across its website — the broader brand system around the logo.

About Medical News Today

Medical News Today is a trusted source of medical news and health information. With headlines posted throughout the day, every day, they provide up-to-date and reliable information to keep you informed about the latest developments in the medical field. Their comprehensive coverage includes a wide range of health conditions, such as Alzheimer's & Dementia, Anxiety, Asthma & Allergies, Breast Cancer, Cardiovascular Health, and more. Whether you're looking for information on specific diseases or general health topics, Medical News Today has got you covered. In addition to their medical news coverage, Medical News Today offers a variety of health products to support your well-being. From nutrition and fitness products, including vitamins and supplements, to mental health and sleep aids, they provide a range of resources to help you maintain a healthy lifestyle. Medical News Today also offers a suite of useful tools, such as BMI calculators, sleep calculators, and health quizzes, to help you monitor and improve your health. Stay informed, stay healthy, and stay connected with Medical News Today. Subscribe to their newsletters and follow them on social media to get the latest updates delivered straight to your inbox

Questions about the Medical News Today logo

Has the Medical News Today logo changed significantly since launch?

The core wordmark-and-icon structure has remained stable for over a decade; only minor optical refinements — such as slight weight adjustments to the 'm' glyph and standardized clear-space rules — have been applied to improve legibility on high-density screens.

Why does the logo use only one colour instead of a gradient or accent palette?

A single institutional blue ensures instant recognition in cluttered news feeds, guarantees consistent reproduction across third-party syndication partners, and avoids the accessibility pitfalls of low-contrast gradients on small mobile viewports.

What color is the Medical News Today logo?

The dominant color of the Medical News Today logo is Chinese Blue (hex #3D5191). The closest Pantone match is 7670 C.

How many colors does the Medical News Today logo have?

The Medical News Today logo uses 1 primary color: #3D5191.

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The Medical News Today logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.