Reuters Logo
The Reuters logo uses 1 primary color. Its dominant color is Lead (#212223, closest Pantone 419 C). Reuters operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 1% of indexed brands
- Website
- reuters.com
Design analysis
The Reuters logo is a pure wordmark set in a proprietary bold sans-serif typeface. The letterforms feature consistent stroke weights, open apertures, and subtle geometric rounding at terminals that prevents the heavy weight from feeling rigid. No symbol, icon, or decorative element accompanies the text; the brand relies entirely on the distinctive rhythm of its custom letterforms — particularly the tapered 'R' leg, the balanced 'e' counters, and the strong vertical stress shared across characters — to carry recognition.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #212223 (Lead) is a deep neutral grey that reads as black in most contexts but avoids the harshness of pure #000000. In news publishing, where credibility and neutrality are paramount, this near-black projects authority without aggression. It reproduces cleanly across newsprint, low-resolution screens, and broadcast lower-thirds, and it pairs without friction with the red accent colors often used for breaking-news badges or category tags in Reuters' broader design system.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Reuters logo, regardless of color or industry.
Brand web palette
Colors Reuters uses across its website — the broader brand system around the logo.
About Reuters
Reuters is a renowned global news organization based in the United States, delivering breaking news, analysis, and commentary across various mediums. It operates under the umbrella of Thomson Reuters Corporation. Founded in 1851 by Paul Julius Reuter in London, Reuters initially established itself as a telegraph news agency. It gradually expanded its operations, embracing new technologies such as radio, television, and the internet. In 2008, Thomson Corporation acquired Reuters to form Thomson Reuters Corporation, with its headquarters located in New York City, United States. The main products and services of Reuters include news coverage across different sectors, including politics, business, finance, technology, and more. Through its global network of journalists and correspondents, Reuters covers major events, breaking news, and provides insightful analysis. It caters to diverse audiences, including media organizations, financial institutions, businesses, and individuals seeking reliable and timely news information. On a global scale, Reuters has an extensive reach with bureaus located in over 200 cities across 94 countries. It operates in collaboration with several noteworthy subsidiaries, joint ventures, and partnerships. One of its prominent subsidiaries is Reuters Institute for the Study of Journalism, a research center based at the University of Oxford. Additionally, Reuters collaborates with other media organizations and platforms, such as BBC and Facebook, to deliver news content to wider audiences. Reuters holds a strong market position as a global news provider. Its commitment to accuracy, credibility, and impartiality has made it a trusted source of information globally. Its news coverage and analysis are highly regarded within the journalism industry. Competitors include media organizations such as Associated Press (AP), Bloomberg, and The New York Times. Over the years, Reuters has witnessed significant events and achievements. In 2018, it launched a
Questions about the Reuters logo
Does the Reuters logo have a symbol or icon?
No. The current identity is a wordmark only — the word "Reuters" set in a custom bold sans-serif. Earlier versions in the 1990s and 2000s occasionally paired the name with a globe or signal motif, but the modern mark relies solely on typography.
Why does Reuters use dark grey instead of pure black?
The Lead grey (#212223) softens the visual weight while maintaining maximum contrast on white backgrounds. It reduces eye strain in long-form reading environments and prevents the "halo" effect that pure black can create on low-quality newsprint or compressed video streams.
What color is the Reuters logo?
The dominant color of the Reuters logo is Lead (hex #212223). The closest Pantone match is 419 C.
How many colors does the Reuters logo have?
The Reuters logo uses 1 primary color: #212223.
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The Reuters logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.