The Globe and Mail Logo
The The Globe and Mail logo uses 1 primary color. Its dominant color is Thunder Mountain Longhorn Pepper (#CF1E21, closest Pantone 3546 C). The Globe and Mail operates in the Marketing & Advertising industry.
- Color family
- red
- Industry
- Marketing & Advertising
- Brand popularity
- Top 2% of indexed brands
- Website
- theglobeandmail.com
Design analysis
The Globe and Mail's logo is a classic newspaper wordmark set in a custom-drawn serif typeface with high contrast between thick and thin strokes. The letterforms display sharp, bracketed serifs and a vertical stress that echoes traditional Didone models, but with slightly condensed proportions that allow the three-word name to sit comfortably in a single horizontal line. The ampersand is a distinctive ligature that bridges "Globe" and "Mail" with a calligraphic flourish, serving as the mark's only decorative gesture. At small sizes — such as a favicon or app icon — the full wordmark loses legibility, so the brand relies on a separate "G" monogram or the red square icon for digital contexts. In print, the mark typically appears in black on newsprint or white on coloured sections, with the red reserved for section flags and digital accents.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #CF1E21 is a warm, high-chroma red that sits between a true scarlet and a tomato hue. In newspaper branding, red is the historic signal of urgency and authority — used by mastheads from The Times to The Washington Post — so the choice aligns with industry convention while the specific warmth differentiates it from cooler, blue-red competitors. At only 7.2% of the measured mark, the colour functions as an accent rather than a background, preserving the mark's legibility in single-colour print runs and allowing the red to pop on digital screens without overwhelming the typography.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the The Globe and Mail logo, regardless of color or industry.
Brand web palette
Colors The Globe and Mail uses across its website — the broader brand system around the logo.
About The Globe and Mail
The Globe and Mail is a renowned brand that offers a wide range of products and services. As a leading source of news and information, they deliver comprehensive coverage of Canada, world, business, investing, opinion, politics, sports, life, arts, and more. Their articles and features are designed to keep readers informed and engaged. One particular story has caught the attention of Ottawa this summer - Anita Anand's move from National Defence to the Treasury Board. This unexpected change has sparked speculation and comparisons to past cabinet shifts. It seems that Ms. Anand's dedication to her role and her push for military reinvestment may have clashed with the agenda of the Prime Minister's Office. The Globe and Mail provides in-depth analysis and expert opinions on developments like these, shedding light on political decisions, policies, and their impact on the country. Their commitment to delivering accurate and unbiased news has made them a trusted source among readers. With their extensive coverage and insightful reporting, The Globe and Mail stands as a reliable brand for all your news needs
Questions about the The Globe and Mail logo
Has The Globe and Mail logo changed recently?
The masthead was last refined in 2017 when the paper moved to a new custom type family by Commercial Type. The update sharpened serifs, adjusted spacing, and standardized the red value for digital consistency, but the overall wordmark structure remained recognizable to long-time readers.
Why does the logo sometimes appear without the red colour?
Newspaper printing often runs in single-colour black on newsprint, so the master logo is designed to work in pure black or white. The red #CF1E21 is applied as a spot colour for section fronts, digital products, and marketing, but the wordmark itself does not rely on colour for identification.
What color is the The Globe and Mail logo?
The dominant color of the The Globe and Mail logo is Thunder Mountain Longhorn Pepper (hex #CF1E21). The closest Pantone match is 3546 C.
How many colors does the The Globe and Mail logo have?
The The Globe and Mail logo uses 1 primary color: #CF1E21.
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The The Globe and Mail logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.