Nº 030 CrowdStrike logo

CrowdStrike Logo

The CrowdStrike logo uses 1 primary color. Its dominant color is Encarnado (#FC0000, closest Pantone 2347 C). CrowdStrike operates in the Computer Security industry.

Color family
red
Brand popularity
Top 1% of indexed brands
Website
crowdstrike.com

Design analysis

The CrowdStrike identity centers on a two-part lockup: an abstract falcon mark paired with a custom wordmark. The mark is built from three geometric shards — two angled wings and a central fuselage — that suggest a bird in a high-speed stoop. The shapes are flat, non-overlapping, and rely on negative space to define the bird's head and tail, giving the mark a crisp, digital feel that scales cleanly to favicon size. The wordmark uses a proprietary geometric sans-serif with distinctive terminals: the 'r' has an open, horizontal aperture, the 'k' carries a sharp diagonal spur, and the 'S' is set with a subtle horizontal shear that echoes the falcon's forward thrust. Letter-spacing is tight but not touching, reinforcing speed and cohesion. In industry context, the mark breaks the cybersecurity convention of shields, locks, and hexagons, opting instead for an offensive, predatory metaphor that aligns with the company's 'stop the breach' positioning.

Three-shard falcon silhouette in pure redCustom wordmark with sheared 'S' and open 'r'Absence of shield, lock, or hexagon tropesFlat, non-gradient construction for UI scaling

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The single measured color, #FC0000 (Encarnado), is a pure, high-chroma red that sits far outside the typical cybersecurity palette of navy, teal, and slate. Red signals urgency, alert status, and offensive action — appropriate for a firm known for active threat hunting and incident response. It also provides immediate contrast on dark SOC dashboards and white datasheets alike, ensuring the mark remains legible in both light and dark UI modes without a secondary color system.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

CrowdStrike logo, primary version
Primary SVG PNG
CrowdStrike logo, white version for dark backgrounds
White SVG PNG
CrowdStrike logo, black monochrome version
Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the CrowdStrike logo, regardless of color or industry.

Brand web palette

Colors CrowdStrike uses across its website — the broader brand system around the logo.

About CrowdStrike

CrowdStrike is a leading cybersecurity company headquartered in Sunnyvale, California, United States. Established in 2011 by George Kurtz and Dmitri Alperovitch, the company offers a wide range of innovative solutions and services focusing on endpoint protection, threat intelligence, and incident response. CrowdStrike's main product is Falcon, which provides comprehensive endpoint security. Falcon uses advanced machine learning and behavioral analytics techniques to detect and prevent both known and unknown threats, ensuring the protection of endpoints across organizations. The company's services include threat hunting, vulnerability management, and incident response to help organizations effectively respond to and remediate security incidents. On a global scale, CrowdStrike serves customers across various industries, including financial services, healthcare, government, and technology. It has established a strong presence in North America, Europe, Asia Pacific, and the Middle East. The company has grown rapidly through strategic partnerships and acquisitions. Notably, CrowdStrike acquired Preempt Security, a provider of Zero Trust and conditional access technology in 2020, further expanding its offerings. Within its ecosystem, CrowdStrike operates several subsidiaries, including Humio, a log management platform, and Payload Security, a malware analysis company. These subsidiaries enhance CrowdStrike's capabilities in threat intelligence and incident response. CrowdStrike is a market leader in the cybersecurity industry. It has consistently experienced significant growth, surpassing its competitors in terms of market share and revenue. The company's cloud-native platform and emphasis on proactive threat hunting have contributed to its strong market position. In recent years, CrowdStrike has achieved numerous milestones and accolades. In 2019, it became the youngest cybersecurity company to reach a valuation of $1 billion. It also went public in the same year with a

Questions about the CrowdStrike logo

What does the CrowdStrike falcon symbol represent?

The abstract falcon depicts a bird in a high-speed dive (stoop), representing the company's focus on speed, offensive threat hunting, and stopping breaches before they spread. The geometric shards convey precision and a cloud-native, software-defined approach rather than legacy hardware appliances.

Has the CrowdStrike logo changed since the company founded in 2011?

The core falcon mark and wordmark have remained visually consistent since the brand's public launch, with only minor optical refinements to spacing and stroke weight for improved screen rendering. No major redesign has been publicly documented.

What color is the CrowdStrike logo?

The dominant color of the CrowdStrike logo is Encarnado (hex #FC0000). The closest Pantone match is 2347 C.

How many colors does the CrowdStrike logo have?

The CrowdStrike logo uses 1 primary color: #FC0000.

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The CrowdStrike logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.